Marketing for ethical brands sustainable brands kind brands responsible brands good brands


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What we can do for you?
We’re Young Folks, a marketing agency specialising in helping to grow brands who are solving today’s problems for a better tomorrow. They’re visionaries and disruptors, innovators and game changers. Their missions are as much about purpose as profit, and it makes us proud to bring their stories and services to a wider audience. We like to think of it as responsible marketing. Sound like we’d be a match made in marketing heaven?



Time to meet your new marketing team?
Thoughtful marketing for purpose-led brands
By only working with conscious companies, we've become specialists at connecting with the conscious consumer across a broad range of industry sectors. We've developed and implemented marketing activity for savvy startups and large enterprises alike. Think: fashion, travel, ecommerce, FMCG, education, professional services, health, building and construction. The one thing they have in common? Making a positive difference for people and planet.
– Pinterest Ads
– SEO
We believe that business can be a force for good
We acknowledge and pay respect to the past, present and future Traditional Custodians and Elders of the nations in which we live and work in – and the continuation of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples.
Young Folks operates on Woiworung, Boonwurrung, and Eora lands – with business conducted across multiple other lands throughout the nation. Sovereignty has never been ceded. It always was and always will be, Aboriginal land.
We know that using business as a force for good isn’t just limited to what we can do for our clients, but also what we do prioritise people and planet (not just profit).
We’re a certified member of 1 Percent for the Planet and contribute 1 percent of our revenue to Pay the Rent. We also we donate 5 percent of our time to charities and not-for-profits.
We know that happy people do great work. Our team are all located in Australia and remunerated appropriately under Australian award conditions. We provide a physically and psychologically safe work environment for our team and clients.
We are an inclusive organisation and a member of ACON’s Welcome Here Project. Plus we’re in the process of becoming carbon neutral and a certified B Corp.


