Radically better
You want to make the world a better place. We want to accelerate your growth and help you make an impact.
Young Folks is a full-service indie agency here to help future-focused brands catch eyes, win hearts, and get better results.
Because purpose and profit work better when they’re together.
Strategy
Brand strategy
Content strategy
Campaign strategy
Creative
Brand identity
Art direction
Campaign creative
Communication design
Publication design
Ad creative
Content
Copywriting
Content creation
Video production
Audio production
Social media management
Tone of voice
Performance
Paid search
Paid social
Programmatic
Display
SEO
Email
CRM
Analytics
Ad production
Radical change demands a radically different approach
It takes a deep understanding of culture and consumers, unbridled creativity, and a genuine desire to drive positive change for people and the planet.
Lucky for you, we’ve come prepared.
Here’s the proof
You’re in good hands
Our credentials
| B Corp Climate Active 1 Percent for the Planet Welcome Here Project |
Clean Creatives Comms Declare SME Climate Hub Climate Salad |
When you partner with us, you can rest easy knowing we’re doing our bit for a better tomorrow, just like you.
And we’ve got the receipts to prove it.
534
Probono
hours
$27,844
Donations
Insights, news, and impact
Shaping the future of sustainable construction with integrated marketing for Thermotek Windows
The way we build today shapes the world we live in tomorrow. And we’re all about working with brands that are making real change to protect the planet for future generations. Buildings account for nearly 40% of global carbon emissions, and a huge part of that comes...
In the battle against the AI bots, tone of voice is your brand’s last defence (and greatest weapon)
I remember the day ChatGPT made its way into the zeitgeist, and my office. I was barraged with a flock of questions like ‘are you scared?’, ‘is this the end of copywriting?’, ‘do you think it’s coming for your job?’. Every day, it feels like another industry gets...
Chump change or a hefty sum, there’s a brand campaign to suit every budget
There are few philosophical debates that will start an all-out bun fight in the LinkedIn comments quite like the question of “brand versus performance” marketing. Some argue that immediate conversions are all that matter, while others champion the power of long-term...
This is what it takes to pull off a $100,000 rebrand
Rebrands usually start with a problem. Maybe your messaging feels stale. Maybe your audience has shifted, but your brand hasn’t kept up. Or maybe your team isn’t even sure how to describe what you do anymore. Whatever the reason, a rebrand is an opportunity to reset....
Getting your messaging right will set you free
Messaging. It’s one of those things that everyone knows is important, but few brands truly master. We have hundreds of meetings every year with marketing leaders, brand managers, and entrepreneurs, and no matter their size, sector, or level of experience, they often...
Berry Street is the family service organisation building safer futures for people who have experienced family violence, abuse, and neglect
When a group of courageous women established a home for abandoned mothers and babies in 1877, they couldn’t have imagined the legacy they were creating. Nearly 150 years later, Berry Street is one of Australia’s largest independent child and family service...
Why you need to get your sustainability messaging right — right now
If you’re currently gearing up for a big 2025, there’s one new year’s resolution you can’t afford to skip: getting your sustainability messaging in shape. With mandatory climate reporting officially kicking off from 1 January, the pressure is on to ensure your...
Beyond rainbows