Radically better
You want to make the world a better place. We want to accelerate your growth and help you make an impact.
Young Folks is a full-service indie agency here to help future-focused brands catch eyes, win hearts, and get better results.
Because purpose and profit work better when they’re together.
Strategy
Brand strategy
Content strategy
Campaign strategy
Creative
Brand identity
Art direction
Campaign creative
Communication design
Publication design
Ad creative
Content
Copywriting
Content creation
Video production
Audio production
Social media management
Tone of voice
Performance
Paid search
Paid social
Programmatic
Display
SEO
Email
CRM
Analytics
Ad production
Radical change demands a radically different approach
It takes a deep understanding of culture and consumers, unbridled creativity, and a genuine desire to drive positive change for people and the planet.
Lucky for you, we’ve come prepared.
Here’s the proof
You’re in good hands
Our credentials
| B Corp Climate Active 1 Percent for the Planet Welcome Here Project |
Clean Creatives Comms Declare SME Climate Hub Climate Salad |
When you partner with us, you can rest easy knowing we’re doing our bit for a better tomorrow, just like you.
And we’ve got the receipts to prove it.
534
Probono
hours
$27,844
Donations
Insights, news, and impact
Meet the not-for-profit giving rescued farm animals a safe place to come home to
For the team behind ‘Til The Cows Come Home, the goal is simple but profound: to reframe how we think about farm animals. Not as commodities, but as companions. “We started with the mindset that all animals deserve a loving home,” says Rachele Clarke, CEO of the...
A better way to say it: the case for less violent language at work
If you work in the creative industries (or, to be honest, even if you don’t), you’ve probably heard or said these things: ‘That’s such a killer idea.’ ‘They really butchered the execution.’ ‘We’ve got to get it in before the deadline.’ ‘She’s really smashing it.’ ‘The...
Rainforest Rescue protects and restores ancient rainforests in the Daintree — for life
The best time to protect our rainforests was 25 years ago. The second best time is today — especially when it comes to the world’s oldest rainforest. This is the premise for Rainforest Rescue, an organisation that works to forever protect the ancient rainforests of...
You can’t optimise your way out of irrelevance
There’s an untapped opportunity sitting inside most marketing teams. It’s not another channel. It’s not another audience segment. It’s not more automation, optimisation, or A/B tests. It’s better creative. The kind of creative that earns attention, not just rents it....
What is scrollytelling — and how to use it grab (and keep) attention
Think back to the last time a piece of online content really stopped you in your tracks. Maybe it was a cleverly animated campaign page. Or an immersive video that pulled you in. Or some captivating words in a story that really resonated with you. Combine all of that,...
Does branding still have a purpose on social media?
Before branding became a word thrown around in boardrooms, it meant a literal brand scorched into livestock to signal ownership. Barbaric, yes. It played a purely functional role and wasn’t exactly emotive — but its purpose mirrors what branding in marketing still...
Why Inclusive Sans 2.0 is the typeface the world needs
Typefaces form the backbone of an inclusive brand experience. They can welcome, or they can exclude. They can slow people down, or help them feel seen. That’s the philosophy behind Inclusive Sans 2.0, designer Olivia King’s latest release: an open-source sans serif...
Beyond rainbows