Radically better
You want to make the world a better place. We want to accelerate your growth and help you make an impact.
Young Folks is a full-service indie agency here to help future-focused brands catch eyes, win hearts, and get better results.
Because purpose and profit work better when they’re together.
Strategy
Brand strategy
Content strategy
Campaign strategy
Creative
Brand identity
Art direction
Campaign creative
Communication design
Publication design
Ad creative
Content
Copywriting
Content creation
Video production
Audio production
Social media management
Tone of voice
Performance
Paid search
Paid social
Programmatic
Display
SEO
Email
CRM
Analytics
Ad production
Radical change demands a radically different approach
It takes a deep understanding of culture and consumers, unbridled creativity, and a genuine desire to drive positive change for people and the planet.
Lucky for you, we’ve come prepared.
Here’s the proof
You’re in good hands
Our credentials
| B Corp Climate Active 1 Percent for the Planet Welcome Here Project |
Clean Creatives Comms Declare SME Climate Hub Climate Salad |
When you partner with us, you can rest easy knowing we’re doing our bit for a better tomorrow, just like you.
And we’ve got the receipts to prove it.
534
Probono
hours
$27,844
Donations
Insights, news, and impact
You can’t optimise your way out of irrelevance
There’s an untapped opportunity sitting inside most marketing teams. It’s not another channel. It’s not another audience segment. It’s not more automation, optimisation, or A/B tests. It’s better creative. The kind of creative that earns attention, not just rents it....
What is scrollytelling — and how to use it grab (and keep) attention
Think back to the last time a piece of online content really stopped you in your tracks. Maybe it was a cleverly animated campaign page. Or an immersive video that pulled you in. Or some captivating words in a story that really resonated with you. Combine all of that,...
Does branding still have a purpose on social media?
Before branding became a word thrown around in boardrooms, it meant a literal brand scorched into livestock to signal ownership. Barbaric, yes. It played a purely functional role and wasn’t exactly emotive — but its purpose mirrors what branding in marketing still...
Why Inclusive Sans 2.0 is the typeface the world needs
Typefaces form the backbone of an inclusive brand experience. They can welcome, or they can exclude. They can slow people down, or help them feel seen. That’s the philosophy behind Inclusive Sans 2.0, designer Olivia King’s latest release: an open-source sans serif...
Amplifying Nusantara’s storytelling, sustainability, and seriously good design
Not all furniture is created equal. There’s plenty of high-end furniture that looks good, but far less that does good, too. That’s why we’re stoked to welcome Nusantara Lifestyle as a client — a boutique, Bali-based furniture brand creating timeless pieces from...
Berry Street is building safer futures for people who have experienced family violence and neglect
When a group of courageous women established a home for abandoned mothers and babies in 1877, they couldn’t have imagined the legacy they were creating. Nearly 150 years later, Berry Street is one of Australia’s largest independent child and family service...
A better bottom line: the business case for B Corps
The past year hasn’t been easy for businesses. Nearly 80% of Australian businesses struggled with cash flow in the past 12 months as consumer spending plummeted. And rising costs of living and economic uncertainty have left many businesses looking for ways to stay...
Beyond rainbows