Radically 
better

You want to make the world a better place. We want to accelerate your growth and help you make an impact.

Young Folks is a full-service indie agency here to help future-focused brands catch eyes, win hearts, and get better results.

Because purpose and profit work better when they’re together.

Strategy

Brand strategy
Content strategy
Campaign strategy

Creative

Brand identity
Art direction
Campaign creative
Communication design
Publication design
Ad creative

Content

Copywriting
Content creation
Video production
Audio production
Social media management
Tone of voice

Performance

Paid search
Paid social
Programmatic
Display
SEO
Email
CRM
Analytics
Ad production

Radical change demands a radically different approach

It takes a deep understanding of culture and consumers, unbridled creativity, and a genuine desire to drive positive change for people and the planet.

Lucky for you, we’ve come prepared.

Here’s the proof

Campaign strategy
Campaign strategy

Client: Toorak College

Campaign strategy
Campaign strategy

Client: City of Ballarat

Campaign creative
Campaign creative

Client: Studio project

Publication design
Publication design

Client: That Spirited Lot

Content marketing
Content marketing

Client: Inkling Group

Video production
Video production

Client: Code Like A Girl

Email and social strategy
Email and social strategy

Client: ACTF

Copywriting
Copywriting

Client: BioPak

You’re in good hands

V
Our credentials
B Corp
Climate Active
1 Percent for the Planet
Welcome Here Project
Clean Creatives
Comms Declare
SME Climate Hub
Climate Salad

When you partner with us, you can rest easy knowing we’re doing our bit for a better tomorrow, just like you.

And we’ve got the receipts to prove it.

534

Probono
hours

$27,844

Donations

Insights, news, and impact

Getting your messaging right will set you free

Getting your messaging right will set you free

Messaging. It’s one of those things that everyone knows is important, but few brands truly master. We have hundreds of meetings every year with marketing leaders, brand managers, and entrepreneurs, and no matter their size, sector, or level of experience, they often...

Studio news: November recap

Studio news: November recap

We’ve officially entered the silliest of seasons, and the pace here at Young Folks has only picked up as the team finishes a bunch of projects before clocking off for a well-deserved holiday break.  So, what did we get up to in November? We welcomed a flock of new...

Meet Surej: our values-driven designer

Meet Surej: our values-driven designer

What would compel someone to walk away from a steady job? For our designer, Surej, it was a no-brainer. Driven by a strong sense of purpose, he knew he couldn’t thrive in a role that didn’t align with his values. Now, as designer at Young Folks, Surej channels that...

Studio news: October recap

Studio news: October recap

It’s safe to say that October has been a month of big moves for the team at Young Folks. From taking on a fresh new challenge with a cheeky campaign to celebrating two SmartCompany award nominations, there’s been plenty to cheer about. We’ve also been rolling up our...

Beyond rainbows

A practical guide to LGBTIQA+ inclusive marketing and advertising