What's our story?
With offices in Melbourne and Sydney, we’re teaming up with conscious companies whose values align with our own. Innovators and disruptors. Sustainable and ethical. Community minded and kind. Most of all, just like us, they try to think in positive, practical ways. And they want everyone to know about it, so we’re helping them take their powerful messages to the world.
We believe that business can be a force for good
While it would be easy to shirk responsibility and blame our capitalist society’s penchant for rampant consumerism, we know marketing has a hand in all this, too. That’s why we prefer to use our marketing and communications nous to change the world by supporting the development of purpose-led conscious companies using business as a force for good.
We know that using business as a force for good isn’t just limited to what we can do for our clients, but also what we do to prioritise people and planet (not just profit).
And that it takes more than a couple of recycling bins to be a conscious business (although that definitely helps).
This means we only work with conscious companies that share our values and are on a mission to make a positive difference for people and planet.
Let's do some (good) marketing.
These are the values we live (and work) by.
We are for people
Physical and psychological safety are of paramount importance for human wellbeing. We are an inclusive organisation that celebrates individuality and diversity and welcomes people from all walks of life. Creating opportunity in our local communities is important to us. That’s why all our team members are based in Australia and employed under award wages. They are not expected to work unpaid overtime outside of business hours. Why? Because great employee wellbeing means great outcomes for our clients. We only partner with clients that share our values, which means we don’t offer our marketing services to clients with unethical practices in relation to workers’ rights, inclusivity and diversity.
We are for planet
We know using business as a force for good isn’t limited to what we can do for our clients, but also what we can give back to preserve the natural environment. We recycle, compost, use green web servers, and limit the need for paper in our operations. We give back one percent of our revenue to 1 Percent For The Planet, plus we’re in the process of becoming carbon neutral and a certified B Corp.
We are for transparency
Marketing agencies have a bit of a bad rep for being, shall we say, less than forthcoming when it comes to presenting scope of work, data and results. That’s not our style. When you work with us, we’ll provide you with a clear outline of what we’re doing and when we’re doing it. And we’ll hook you up with a live results dashboard so you can monitor performance 24/7. Our documents and strategies contain clear explanations of marketing terminology and offer context as to why we’ve taken the approach.
We are for creativity
While we are informed by data, we’re not dependent on it. Why? Because marketing is about connection and communication, and creativity is the lifeblood that underpins every campaign. We take time to understand what makes people tick then craft key messages and creative collateral designed to educate, inspire and generate results. Then we use data to inform our next actions so we can optimise and scale performance. Our marketing is all about striking the perfect balance of art and science.
We are for traction
The opposite of distraction is traction. And traction gives us the momentum to continually move forward and achieve greatness. In order to maintain traction, we create space for focus and deep work. We carve out time each day for collaboration, as well as time for diving deep into our work. After all, we can’t create great marketing campaigns if we’re spending our whole day stuck in our email inboxes.
Meet our team of #CleverFolkers
Acknowledgement of country
We acknowledge and pay respect to the past, present and future Traditional Custodians and Elders of the nations in which we live and work. We support the continuation of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples. Young Folks operates on Woiworung, Wadawurrung, Boonwurrung and Eora lands, with business conducted across multiple other lands throughout the nation. Sovereignty has never been ceded. It always was, and always will be, Aboriginal land.