Amplifying Nusantara’s storytelling, sustainability, and seriously good design

We’re stoked to welcome Nusantara Lifestyle as a client, refining their marketing strategy, elevating their storytelling, and tightening their messaging to reach a sustainably-minded audience.
Thermotek

Not all furniture is created equal.

There’s plenty of high-end furniture that looks good, but far less that does good, too. 

That’s why we’re stoked to welcome Nusantara Lifestyle as a client — a boutique, Bali-based furniture brand creating timeless pieces from reclaimed timber, with deep roots in sustainability, community, and quality. 

There’s no denying that Australia has a fast furniture problem. Every year, we generate an estimated 30,000 tonnes of commercial furniture waste — and 95% of it ends up in landfill. 

Nusantara offers an antidote. Founded by a team with a background in documentary filmmaking and a passion for purpose-driven design, they’re bringing something rare to Australia’s bespoke commercial furniture scene: beautiful, long-lasting furniture that tells a story, and doesn’t cost the Earth to make.

We’ll be helping them expand their presence in the Australian market, refining their marketing strategy, elevating their storytelling, and tightening their messaging to reach sustainably-minded architects, designers, and developers, and drive long-term growth. 

This is a brand with real heart and serious potential, and we’re excited to help shape what comes next. 

 

<a href="https://youngfolks.com.au/author/sanamgoodman/" target="_self">Sanam Goodman</a>

Sanam Goodman

With five years experience both in-house and agency side, Sanam specialises in creating distinct content and copy for iconic brands. Cutting her teeth in the publishing industry before pursuing a career in copywriting, Sanam has an obsession for crafting well thought-out content strategies, content marketing, and creative copy, always with her finger on the scroll of cultural trends.