If you had told me a few years ago that print would be making a comeback, I probably wouldn’t have believed you. After years working in publishing, I've been in more than my fair share of meetings to discuss managing decline. Plus the digital transformation narrative...
Erin Morris
Behind on your holiday campaign? 9 ideas to help you catch up—fast
It’s that time of year again. When the very demure, very mindful marketers amongst us are sitting smug at their desks putting the finishing touches on their holiday campaigns — likely with a crisp sparkling water set on their perfectly organised desk. I can paint a...
It’s IWD and I’m over it
This Friday is International Women’s Day (IWD) and I’m over it. International Women’s Day (IWD) is great in theory, right? It serves as a global celebration of the social, economic, cultural, and political achievements of women. Plus, it’s also a day to put the...
Studio news: February recap
As we wrap up the shortest month of the year, it’s with a profound sense of purpose and pride that we share our latest updates. At the heart of everything we do lies a simple yet powerful goal: to untrash the planet so the next generation of young folks has a bright...
Studio news: January recap
Well it’s been a cracking start to the year at Young Folks. We’re all about setting big goals and chasing them with determination and discipline. And ooofttt, it was a joy to write this summary on 31 January and reflect on how much of our 2024 strategic plan we’ve...
The purpose-performance connection: how to build high-performing teams
In business, what sets apart the most innovative, efficient, and successful organisations from the rest? Is it innovation, research and development, market share, or branding and marketing? Or all of the above? While all of these elements offer a competitive edge,...
Join us for a year packed with positive change
In a world grappling with the urgent challenges of climate crisis and social justice, responsible choices are imperative. But where do you start? At Young Folks, we look to the UN Sustainable Development Goals (UN SDG) as a beacon to guide our impact initiatives and...
Future forecast: 2024 marketing trends
It’s that time of year again. Spotify Wrapped has dropped, Pinterest Predicts is out, Oxford University Press has named ‘rizz’ the word of the year, and the Pantone colour of the year for 2024 is peach fuzz. It seems the season for round-ups and trends lists is upon...
Cringe marketing tactics to leave behind in 2023
Wow. 2023 really brought the cringe factor. The Kardashian sisters fighting. Everything in Prince Harry’s book (but namely him talking about his todger). Literally anything to do with Trump (how is he still a thing?). The sheer volume of beauty influencer...