What Apple’s iOS 17 update means for your marketing
Apple released its latest operating system update iOS 17 this month and while it came with some pretty cool features – including being able to create an AI replica of your voice
What’s new in marketing in February 2023
We're only two months into 2023 and there is already a whole lot of change to unpack, from Meta announcing paid verification to the latest in AI-powered marketing.
January 26: not a day to celebrate
January 26 has many meanings and everyone experiences the day differently. As an ally, we acknowledge that the national public holiday is not a day of celebration for our First Nat
That’s a wrap, 2022!
Emerging from two years of lockdown, my approach to 2022 included a healthy dose of both trepidation and optimism. What would the year hold? Would entrepreneurs and marketing profe
2023 marketing trends
There have been a whole lot of changes and developments in the world of marketing this year – from Apple doubling down on privacy to increased outputs from artificial intelligenc
Marketing during a recession: 7 tips to survive and even grow
Recessions are a temporary economic downturn that will pass. Like all economic conditions, they need to be planned for and carefully managed as part of business operations.
10 of the best alternatives to Facebook Ads
Have you found yourself reminiscing about the good old days of Facebook Ads when you could whip up a cute static image ad and roll in an epic ROAS? Same tbh. It was a time when tho
5 takeaways from Purpose Conference 2022
In October, I hightailed it to Sydney with a bunch of business buds (looking at you Joel, Sam, Jason and Cam) to attend Purpose Conference. Something magical happens when you step
Google’s August helpful content algorithm update explained
Google recently announced its latest algorithm update. Dubbed the helpful content update, this change comes off the back of the rise of AI generated content and targets websites wi
Questions to ask before hiring a Facebook Ads manager
Ready to hire a Facebook and Instagram Ads expert? Whether you need an agency, a freelancer, or an in-house specialist, here are 20 questions you should ask first.