If you work in the creative industries (or, to be honest, even if you don’t), you’ve probably heard or said these things: ‘That’s such a killer idea.’ ‘They really butchered the execution.’ ‘We’ve got to get it in before the deadline.’ ‘She’s really smashing it.’ ‘The...
The best time to protect our rainforests was 25 years ago. The second best time is today — especially when it comes to the world’s oldest rainforest. This is the premise for Rainforest Rescue, an organisation that works to forever protect the ancient rainforests of...
Think back to the last time a piece of online content really stopped you in your tracks. Maybe it was a cleverly animated campaign page. Or an immersive video that pulled you in. Or some captivating words in a story that really resonated with you. Combine all of that,...
The past year hasn’t been easy for businesses. Nearly 80% of Australian businesses struggled with cash flow in the past 12 months as consumer spending plummeted. And rising costs of living and economic uncertainty have left many businesses looking for ways to stay...
Most career paths don’t follow a straight line — and our account director, Katie, knows that better than most. Her journey took an unexpected turn when she started freelancing after becoming a mum — and found the work she loves doing the most in the process. In this...
If you’re currently gearing up for a big 2025, there’s one new year’s resolution you can’t afford to skip: getting your sustainability messaging in shape. With mandatory climate reporting officially kicking off from 1 January, the pressure is on to ensure your...
We’ve officially entered the silliest of seasons, and the pace here at Young Folks has only picked up as the team finishes a bunch of projects before clocking off for a well-deserved holiday break. So, what did we get up to in November? We welcomed a flock of new...
At Young Folks, our purpose is simple: to use business as a force for good. We want to create the change the world needs by accelerating the growth of brands solving today’s problems for a better tomorrow. And, in turn, untrash the planet and create a brighter future...
So, you have a solid social media strategy but it’s not bringing in the results you want because of constant algorithm changes. Or maybe you’ve got loads of great content ideas, but no budget to execute it. You see big brands crushing it with content just like yours,...
Imagine this: You open your inbox and see an enquiry from your all-time dream client (one you’ve manifested for years). What do you do? Immediately jump on Slack to share the news with the team? Carefully start crafting a response that’s nothing less than perfect?...
It’s 2024, and LGBTIQA+ people still rarely feel seen or accurately represented in Australian marketing and advertising. We know this because we asked. Together with Queer Town, a queer-led organisation delivering LGBTIQA+ inclusion training around Australia, we...
What’s the secret ingredient to an attention-grabbing brand? Bold thinking, authentic ideas, and an intentional approach to brand identity if you ask our content specialist, Sanam. With a love for creative storytelling and a knack for bringing brands to life, Sanam’s...