If you’re currently gearing up for a big 2025, there’s one new year’s resolution you can’t afford to skip: getting your sustainability messaging in shape. With mandatory climate reporting officially kicking off from 1 January, the pressure is on to ensure your...
Julia Back
Studio news: November recap
We’ve officially entered the silliest of seasons, and the pace here at Young Folks has only picked up as the team finishes a bunch of projects before clocking off for a well-deserved holiday break. So, what did we get up to in November? We welcomed a flock of new...
Why Young Folks became a B Corp agency
At Young Folks, our purpose is simple: to use business as a force for good. We want to create the change the world needs by accelerating the growth of brands solving today’s problems for a better tomorrow. And, in turn, untrash the planet and create a brighter future...
5 things your brand can do right now to improve your social media presence
So, you have a solid social media strategy but it’s not bringing in the results you want because of constant algorithm changes. Or maybe you’ve got loads of great content ideas, but no budget to execute it. You see big brands crushing it with content just like yours,...
Studio news: September recap
Imagine this: You open your inbox and see an enquiry from your all-time dream client (one you’ve manifested for years). What do you do? Immediately jump on Slack to share the news with the team? Carefully start crafting a response that’s nothing less than perfect?...
The power and possibility of LGBTIQA+ representation
It’s 2024, and LGBTIQA+ people still rarely feel seen or accurately represented in Australian marketing and advertising. We know this because we asked. Together with Queer Town, a queer-led organisation delivering LGBTIQA+ inclusion training around Australia, we...
Meet Sanam: our fashion-loving, big-thinking content specialist
What’s the secret ingredient to an attention-grabbing brand? Bold thinking, authentic ideas, and an intentional approach to brand identity if you ask our content specialist, Sanam. With a love for creative storytelling and a knack for bringing brands to life, Sanam’s...
Studio news: August recap
As we wrap up the final winter month and head into spring, we’re looking back on a busy few weeks full of some epic events and campaigns. You might have already read about our inclusive marketing event we held in August, or heard about this Equal Pay Day campaign we...
Meet Adele: our risk-taking, creative senior account manager
Everyone who works in the creative industry or marketing knows that good account management can make or break an agency. But what exactly is the secret to making it all work so seamlessly? Our senior account manager Adele swears by the importance of collaboration and...
Studio news: July recap
If the office phone rang just a few rings longer than normal before someone picked it up, it’s because July was a big month. Wow. With prep for our upcoming inclusive advertising event and an office move to welcoming a new member and some exciting new clients — here’s...
Decarbonisation: is it enough?
If you’re looking for the most used buzzwords used by brands over the past few years, you’ll likely find ‘carbon neutral’ and ‘decarbonisation’ high on the list. And fair enough: to reach the 2050 net zero target needed to keep global warming below 1.5C, we need to...
Studio news: June recap
Winter is well and truly here, and with it, there are some exciting changes happening at Young Folks. Our team is growing, which means we’re preparing for another studio move in July. We’ve also partnered with new clients doing good things for the world, and we’re in...