Julia Back

Julia Back

Julia is a marketing coordinator at Young Folks. Julia loves good stories and using them to amplify the voices of better brands. She has experience in copywriting, brand and campaign strategy, CRO, CRM, data analytics, research and SEO. When not at work, you'll find her in the bush with her two dogs, reading, or baking a cake for no special occasion.
Why Young Folks became a B Corp agency

Why Young Folks became a B Corp agency

At Young Folks, our purpose is simple: to use business as a force for good. We want to create the change the world needs by accelerating the growth of brands solving today’s problems for a better tomorrow. And, in turn, untrash the planet and create a brighter future...

Studio news: September recap

Studio news: September recap

Imagine this: You open your inbox and see an enquiry from your all-time dream client (one you’ve manifested for years). What do you do? Immediately jump on Slack to share the news with the team? Carefully start crafting a response that’s nothing less than perfect?...

The power and possibility of LGBTIQA+ representation

The power and possibility of LGBTIQA+ representation

It’s 2024, and LGBTIQA+ people still rarely feel seen or accurately represented in Australian marketing and advertising. We know this because we asked. Together with Queer Town, a queer-led organisation delivering LGBTIQA+ inclusion training around Australia, we...

Meet Sanam: our fashion-loving, big-thinking content specialist

Meet Sanam: our fashion-loving, big-thinking content specialist

What’s the secret ingredient to an attention-grabbing brand? Bold thinking, authentic ideas, and an intentional approach to brand identity if you ask our content specialist, Sanam.  With a love for creative storytelling and a knack for bringing brands to life, Sanam’s...

Studio news: August recap

Studio news: August recap

As we wrap up the final winter month and head into spring, we’re looking back on a busy few weeks full of some epic events and campaigns. You might have already read about our inclusive marketing event we held in August, or heard about this Equal Pay Day campaign we...

Meet Adele: our risk-taking, creative senior account manager

Meet Adele: our risk-taking, creative senior account manager

Everyone who works in the creative industry or marketing knows that good account management can make or break an agency. But what exactly is the secret to making it all work so seamlessly? Our senior account manager Adele swears by the importance of collaboration and...

Studio news: July recap

Studio news: July recap

If the office phone rang just a few rings longer than normal before someone picked it up, it’s because July was a big month. Wow. With prep for our upcoming inclusive advertising event and an office move to welcoming a new member and some exciting new clients — here’s...

Decarbonisation: is it enough?

Decarbonisation: is it enough?

If you’re looking for the most used buzzwords used by brands over the past few years, you’ll likely find ‘carbon neutral’ and ‘decarbonisation’ high on the list. And fair enough: to reach the 2050 net zero target needed to keep global warming below 1.5C, we need to...

Studio news: June recap

Studio news: June recap

Winter is well and truly here, and with it, there are some exciting changes happening at Young Folks.  Our team is growing, which means we’re preparing for another studio move in July. We’ve also partnered with new clients doing good things for the world, and we’re in...

Studio news: May recap

Studio news: May recap

This May, our team got stuck into learning and development and attending insightful industry events. What better way to spend these darker evenings than by soaking up ideas and inspiration with like-minded industry folk? Plus a few of the Young Folks crew also swapped...