Julia Back

Julia Back

Julia is a marketing coordinator at Young Folks. Julia loves good stories and using them to amplify the voices of better brands. She has experience in copywriting, brand and campaign strategy, CRO, CRM, data analytics, research and SEO. When not at work, you'll find her in the bush with her two dogs, reading, or baking a cake for no special occasion.
Studio news: August recap

Studio news: August recap

As we wrap up the final winter month and head into spring, we’re looking back on a busy few weeks full of some epic events and campaigns. You might have already read about our inclusive marketing event we held in August, or heard about this Equal Pay Day campaign we...

Studio news: July recap

Studio news: July recap

If the office phone rang just a few rings longer than normal before someone picked it up, it’s because July was a big month. Wow. With prep for our upcoming inclusive advertising event and an office move to welcoming a new member and some exciting new clients — here’s...

Decarbonisation: is it enough?

Decarbonisation: is it enough?

If you’re looking for the most used buzzwords used by brands over the past few years, you’ll likely find ‘carbon neutral’ and ‘decarbonisation’ high on the list. And fair enough: to reach the 2050 net zero target needed to keep global warming below 1.5C, we need to...

Studio news: June recap

Studio news: June recap

Winter is well and truly here, and with it, there are some exciting changes happening at Young Folks.  Our team is growing, which means we’re preparing for another studio move in July. We’ve also partnered with new clients doing good things for the world, and we’re in...

Studio news: May recap

Studio news: May recap

This May, our team got stuck into learning and development and attending insightful industry events. What better way to spend these darker evenings than by soaking up ideas and inspiration with like-minded industry folk? Plus a few of the Young Folks crew also swapped...

Studio news: April recap

Studio news: April recap

With April rolling to a close, we’re dropping in to share news from the busy month that was at Young Folks. This month, our team’s been deep in focus-mode with many exciting projects in the works.  April at Young Folks included reflecting on what real impact looks...

Studio news: March recap

Studio news: March recap

And just like that, summer’s officially gone (we miss you already), as is the first quarter of 2024 (or Q3 if you’re a financial year kinda human). Here at Young Folks, March included celebrating B Corp Month, welcoming a new team member, and everyone coming together...

Banned greenwashing terms: EU moves to eradicate greenwashing

Banned greenwashing terms: EU moves to eradicate greenwashing

If you’re anything like me, or the 78% of Australians believing sustainability practices are important, chances are you’ve stood indecisive in a grocery aisle choosing between two similar products, and then grabbed the one marketed with words like ‘sustainable’ or...