Sanam Goodman

Sanam Goodman

With five years experience both in-house and agency side, Sanam specialises in creating distinct content and copy for iconic brands. Cutting her teeth in the publishing industry before pursuing a career in copywriting, Sanam has an obsession for crafting well thought-out content strategies, content marketing, and creative copy, always with her finger on the scroll of cultural trends.
How brands can get LGBTIQA+ representation right

How brands can get LGBTIQA+ representation right

With nearly three million Australians identifying as LGBTIQA+, the demand for respect, understanding, and authentic representation of LGBTIQA+ experiences is real and roaring. Yet many brands mistakenly think slapping a rainbow on their socials once a year during...

The world needs more B Corps – here’s why

The world needs more B Corps – here’s why

Young Folks first became a Certified B Corp in 2022. Coincidentally, 2022 marked the warmest year on record in 28 countries – in areas where 850 million people live. It’s now March 2024, and the end of B Corp Month. And this past January was the warmest on record,...