Sanam Goodman

Sanam Goodman

With five years experience both in-house and agency side, Sanam specialises in creating distinct content and copy for iconic brands. Cutting her teeth in the publishing industry before pursuing a career in copywriting, Sanam has an obsession for crafting well thought-out content strategies, content marketing, and creative copy, always with her finger on the scroll of cultural trends.
Meet Surej: our values-driven designer

Meet Surej: our values-driven designer

What would compel someone to walk away from a steady job? For our designer, Surej, it was a no-brainer. Driven by a strong sense of purpose, he knew he couldn’t thrive in a role that didn’t align with his values. Now, as designer at Young Folks, Surej channels that...

Studio news: October recap

Studio news: October recap

It’s safe to say that October has been a month of big moves for the team at Young Folks. From taking on a fresh new challenge with a cheeky campaign to celebrating two SmartCompany award nominations, there’s been plenty to cheer about. We’ve also been rolling up our...

Meet Ami: our data-obsessed performance specialist

Meet Ami: our data-obsessed performance specialist

She might have started out at Young Folks as a content assistant, but Ami quickly realised her career calling was in the world of performance. In her nearly three years at Young Folks – from digital content assistant, to marketing coordinator, to marketing specialist,...

How brands can get LGBTIQA+ representation right

How brands can get LGBTIQA+ representation right

With nearly three million Australians identifying as LGBTIQA+, the demand for respect, understanding, and authentic representation of LGBTIQA+ experiences is real and roaring. Yet many brands mistakenly think slapping a rainbow on their socials once a year during...

Growing our positive impact through 1% for the Planet

Growing our positive impact through 1% for the Planet

Every financial year we donate one percent of our revenue — that’s right, revenue, not profit — to a handful of charities doing their bit to protect and preserve our planet, through 1% for the Planet. This effort forms just one part of our impact framework, alongside...

The world needs more B Corps – here’s why

The world needs more B Corps – here’s why

Young Folks first became a Certified B Corp in 2022. Coincidentally, 2022 marked the warmest year on record in 28 countries – in areas where 850 million people live. It’s now March 2024, and the end of B Corp Month. And this past January was the warmest on record,...