Let’s be real — everyone wants to stay relevant and capture the attention of the modern consumer. By jumping on the latest design fads and marketing trends, you can get your brand in front of many eyeballs. But in truth, chasing trends risks a brand identity that’s...
Surej Sidhu
Surej is experienced in digital media, content creation, publishing and illustration. Surej has previously worked with NAPWHA (the National Association of People Living With HIV in Australia) to design the rollout of their self testing kit, amongst other organisations in the purpose-driven space.
Rebrand or brand refresh: What’s right for you?
Wondering whether your brand needs a facelift, a full-blown makeover, or it’s fine as is? Maybe your brand guidelines have gone AWOL, taking a detour through design chaos. Or perhaps your visual identity isn’t quite hitting the mark with your audience. The dilemma is...