Typefaces form the backbone of an inclusive brand experience. They can welcome, or they can exclude. They can slow people down, or help them feel seen. That’s the philosophy behind Inclusive Sans 2.0, designer Olivia King’s latest release: an open-source sans serif...
Let’s be real — everyone wants to stay relevant and capture the attention of the modern consumer. By jumping on the latest design fads and marketing trends, you can get your brand in front of many eyeballs. But in truth, chasing trends risks a brand identity that’s...
Wondering whether your brand needs a facelift, a full-blown makeover, or it’s fine as is? Maybe your brand guidelines have gone AWOL, taking a detour through design chaos. Or perhaps your visual identity isn’t quite hitting the mark with your audience. The dilemma is...
Accessible design is a necessity in creating spaces, tools, and online content that everyone can use. It’s not simply a fleeting trend or a nice thing to include at the bottom of your website — it should be one of the guiding principles for anyone designing digital...