All publicity is good publicity, right? That is, until it isn’t. And thanks to search engine algorithms, that bad publicity you’d rather forget about can hang around in search results when people Google your brand for years to come. We all know [...]

Strategy is one of those terms that everyone seems to be throwing around these days. As for digital strategy? If we have one, we’re often worried we’re not getting the results desired. And if we don’t have one it’s another stress-inducing [...]

At Young Folks, we spend a lot of time thinking and talking about digital media — from our favourite Netflix shows, to how influential digital media can be in changing how we think and behave. One day, we were discussing an opinion-piece on [...]

If you’re planning on building a thriving business, having a digital marketing strategy designed to drive either sustainable or rapid growth is crucial. These days, we’re online almost all of our waking hours—even if we don’t realise it, we’re [...]

Ever wondered why you need a digital marketing strategy? According to a recent poll on our Instagram Stories, only 50% of business owners understand exactly what’s involved in a digital marketing strategy. And, only 34% actually have a digital [...]

We recently completed a project where we had to write over 90 SEO YouTube descriptions in 2 weeks (yikes!). And it got us thinking about how creating YouTube content, and knowing how to optimise it, can support digital marketing and drive [...]

Off the back of my post on self-sabotaging habits I’m ditching in 2019, I’m bringing you a post that’s celebrating the positive habits I plan to continue. Because, y’know what? I did some pretty awesome things last year that have propelled this [...]

Ah January. It’s that time of year when most people in the business world are back from their summer break feeling rested, restored, rejuvenated, and ready to take on the new year. And the new year is always better than the last, right? If [...]

Everyone knows that SEO has a bit of a bad rep’ for being one of the ‘dark arts’ of online marketing, and with SEO terminology like ‘blackhat’ and ‘spiders’ being bandied around you could easily think [...]

It’s 2018, and SEO is dead again – ha! Thing is, in marketing land, someone is always saying something is KING and something else is DEAD. But really, everything is alive and kicking – it's all about choosing the right platform for your business [...]