Welcome back to the Young Folks Digital DIY content marketing challenge. We are now on the final day (that went quickly, right — or just me?) Yesterday, we shared some of our top content marketing hacks including algorithm busters, copywriting [...]

Welcome back to the Young Folks Digital DIY content marketing challenge. Yesterday, we covered off all things messaging and really hit home the importance of understanding the audience and the customer journey to purchase so you can achieve that [...]

Welcome back to the Young Folks Digital DIY content marketing challenge. Yesterday, I walked you through the importance of defining your audience and also mapping out their pain points, pleasure points, aspirations and challenges. We worked [...]

Welcome back to the Young Folks Digital DIY content marketing challenge. Yesterday, I walked you through the foundations of a content marketing campaign or strategy and if you’ve done your homework (cheeky wink) you should now have the [...]

Congratulations on signing up for the Young Folks Digital DIY content marketing challenge. After a full Saturday of recording these lessons, I’m super pumped about all the content marketing goodness that I’m sharing this week. Over [...]

All publicity is good publicity, right? That is, until it isn’t. And thanks to search engine algorithms, that bad publicity you’d rather forget about can hang around in search results when people Google your brand for years to come. We all know [...]

Strategy is one of those terms that everyone seems to be throwing around these days. As for digital strategy? If we have one, we’re often worried we’re not getting the results desired. And if we don’t have one it’s another stress-inducing [...]

At Young Folks, we spend a lot of time thinking and talking about digital media — from our favourite Netflix shows, to how influential digital media can be in changing how we think and behave. One day, we were discussing an opinion-piece on [...]

If you’re planning on building a thriving business, having a digital marketing strategy designed to drive either sustainable or rapid growth is crucial. These days, we’re online almost all of our waking hours—even if we don’t realise it, we’re [...]

Ever wondered why you need a digital marketing strategy? According to a recent poll on our Instagram Stories, only 50% of business owners understand exactly what’s involved in a digital marketing strategy. And, only 34% actually have a digital [...]