8 indisputable advantages of multichannel marketing
Multichannel marketing is the key to increasing overall marketing effectiveness. Why, you ask? Well, picture this: you’ve got customers who love email, others who scroll thro
What Apple’s iOS 17 update means for your marketing
Apple released its latest operating system update iOS 17 this month and while it came with some pretty cool features – including being able to create an AI replica of your voice
Unleashing the power of sound in advertising
As the digital marketing landscape evolves, brands are continually seeking innovative ways to effectively connect with their audiences and influence their behaviour. Sonic advertis
What’s new in marketing in February 2023
We're only two months into 2023 and there is already a whole lot of change to unpack, from Meta announcing paid verification to the latest in AI-powered marketing.
Podcasts for creative people to be inspired by
Unknowingly, I had been staring at the screen for five uninterrupted minutes. A small break like that is common for someone who spends a lot of time in front of a screen, but
January 26: not a day to celebrate
January 26 has many meanings and everyone experiences the day differently. As an ally, we acknowledge that the national public holiday is not a day of celebration for our First Nat
Upgrading your Google Analytics Universal Account to GA4
Google Analytics is one of the most widely used analytics platforms currently, with an estimated 58% of all websites using it and wow, has it come a long way since its launch in 20
Marketing icks: ditch these cringey practises in 2023
Oh man, 2022 was filled with plenty of marketing icks. Here's a wrap-up of our team's top marketing pet peeves to ditch in 2023.
That’s a wrap, 2022!
Emerging from two years of lockdown, my approach to 2022 included a healthy dose of both trepidation and optimism. What would the year hold? Would entrepreneurs and marketing profe
2023 marketing trends
There have been a whole lot of changes and developments in the world of marketing this year – from Apple doubling down on privacy to increased outputs from artificial intelligenc
Marketing during a recession: 7 tips to survive and even grow
Recessions are a temporary economic downturn that will pass. Like all economic conditions, they need to be planned for and carefully managed as part of business operations.
Pinterest: one platform to rule them all?
What is Pinterest useful for and why exactly is it considered the nicest place on the internet? Find out why and the 6 reasons you should add Pinterest to your marketing efforts.
The best way to approach your internship in marketing
Are you starting your search for an industry internship? Maybe you've already secured an internship but aren't sure what to expect. Or maybe you are reading this in the future (and
10 of the best alternatives to Facebook Ads
Have you found yourself reminiscing about the good old days of Facebook Ads when you could whip up a cute static image ad and roll in an epic ROAS? Same tbh. It was a time when tho
5 takeaways from Purpose Conference 2022
In October, I hightailed it to Sydney with a bunch of business buds (looking at you Joel, Sam, Jason and Cam) to attend Purpose Conference. Something magical happens when you step
Google’s August helpful content algorithm update explained
Google recently announced its latest algorithm update. Dubbed the helpful content update, this change comes off the back of the rise of AI generated content and targets websites wi
Is sustainability good for business?
If you posed the question of whether sustainability is good for business at Young Folks HQ, you would be hit with a quick-fire, unanimous and enthusiastic ‘hell to the yes’ fro
How a meme landed me my dream job
How a viral meme landed our Account Director a dream job in Los Angeles (and why content marketing is still the secret to success).
How to Hire a Google Ads Expert
Thinking about hiring a Google Ads expert? Whether you hire a Google Ads agency, a freelancer or someone in-house, here are 11 questions you need to ask.
Questions to ask before hiring a Facebook Ads manager
Ready to hire a Facebook and Instagram Ads expert? Whether you need an agency, a freelancer, or an in-house specialist, here are 20 questions you should ask first.
#CookieGate: What iOS 14 means for digital advertisers
What do cookies and Apple's iOS 14 update mean for data, tracking, privacy and digital advertising.
Questions to ask before hiring an SEO expert
2020 was one wild ride. So as we embrace the magic of new beginnings that 2021 promises, we’re not pretending to know what’s to come. But we are setting some intentions for how
Magical beginnings.
2020 was one wild ride. So as we embrace the magic of new beginnings that 2021 promises, we’re not pretending to know what’s to come. But we are setting some intentions for how
Step-by-step guide: How to write SEO-friendly blog posts
If you run an online business or you have a website that you use to run a business, you’ve probably heard that you should be writing blogs for SEO. And while this is true, this (
How to run effective Facebook Ads
Have you ever run a Facebook Ads campaign only to see your budget evaporate with little to no return? The secret to Facebook Ads success lays in deeply understanding the customer j
Managing marketing and communications during Coronavirus
The start of the new decade has been a wild ride so far and if there is one way to describe 2020 it’s “business unusual”. We’re in the midst of an unprecedented health cris
Thoughtful marketing is crucial during catastrophic events
As marketers, we work on campaigns months in advance and implement in the blink of an eye. We’re fast-paced, hungry for results, and constantly strategising the next big thing. O
SEO and bad publicity: How search engine results are crucial for reputation
All publicity is good publicity, right? That is, until it isn’t. And thanks to search engine algorithms, that bad publicity you’d rather forget about can hang around in sea
How to evaluate a digital marketing strategy
Strategy is one of those terms that everyone seems to be throwing around these days. As for digital strategy? If we have one, we’re often worried we’re not getting the results
How digital media created the Marie Kondo phenomenon
At Young Folks, we spend a lot of time thinking and talking about digital media — from our favourite Netflix shows, to how influential digital media can be in changing how we thi
How to create a digital marketing strategy
If you’re planning on building a thriving business, having a digital marketing strategy designed to drive either sustainable or rapid growth is crucial. These days, we’re onlin
Why you need a digital marketing strategy
Ever wondered why you need a digital marketing strategy? According to a recent poll on our Instagram Stories, only 50% of business owners understand exactly what’s involved in a
YouTube SEO: How to optimise YouTube videos
We recently completed a project where we had to write over 90 SEO YouTube descriptions in 2 weeks (yikes!). It got us thinking about how creating YouTube content, and knowing how t
Powerful business transforming habits we’re hanging onto in 2019
Last week, I penned a heartfelt piece about the self-sabotaging habits that have been holding me back in business (and, very likely, in life). It was honest. It was real. It was au
Self-sabotaging habits we’re ditching in 2019
Ah January. It’s that time of year when most people in the business world are back from their summer break feeling rested, restored, rejuvenated, and ready to take on the new