Journal
Berry Street is the family service organisation building safer futures for children and young people who have experienced family violence, abuse and neglect
When a group of courageous women established a home for abandoned mothers and babies in 1877, they couldn’t have imagined the legacy they were creating. Nearly 150 years later, Berry Street is one of Australia’s largest independent child and family service...
Why you need to get your sustainability messaging right — right now
If you’re currently gearing up for a big 2025, there’s one new year’s resolution you can’t afford to skip: getting your sustainability messaging in shape. With mandatory climate reporting officially kicking off from 1 January, the pressure is on to ensure your...
Studio news: November recap
We’ve officially entered the silliest of seasons, and the pace here at Young Folks has only picked up as the team finishes a bunch of projects before clocking off for a well-deserved holiday break. So, what did we get up to in November? We welcomed a flock of new...
Meet Surej: our values-driven designer
What would compel someone to walk away from a steady job? For our designer, Surej, it was a no-brainer. Driven by a strong sense of purpose, he knew he couldn’t thrive in a role that didn’t align with his values. Now, as designer at Young Folks, Surej channels that...
Studio news: October recap
It’s safe to say that October has been a month of big moves for the team at Young Folks. From taking on a fresh new challenge with a cheeky campaign to celebrating two SmartCompany award nominations, there’s been plenty to cheer about. We’ve also been rolling up our...
News
Studio news: November recap
We’ve officially entered the silliest of seasons, and the pace here at Young Folks has only picked up as the team finishes a bunch of projects before clocking off for a well-deserved holiday break. So, what did we get up to in November? We welcomed a flock of new...
Meet Surej: our values-driven designer
What would compel someone to walk away from a steady job? For our designer, Surej, it was a no-brainer. Driven by a strong sense of purpose, he knew he couldn’t thrive in a role that didn’t align with his values. Now, as designer at Young Folks, Surej channels that...
Studio news: October recap
It’s safe to say that October has been a month of big moves for the team at Young Folks. From taking on a fresh new challenge with a cheeky campaign to celebrating two SmartCompany award nominations, there’s been plenty to cheer about. We’ve also been rolling up our...
Insights
Guess what? Print is back — and it’s a brand-building power move
If you had told me a few years ago that print would be making a comeback, I probably wouldn’t have believed you. After years working in publishing, I've been in more than my fair share of meetings to discuss managing decline. Plus the digital transformation narrative...
5 things your brand can do right now to improve your social media presence
So, you have a solid social media strategy but it’s not bringing in the results you want because of constant algorithm changes. Or maybe you’ve got loads of great content ideas, but no budget to execute it. You see big brands crushing it with content just like yours,...
Behind on your holiday campaign? 9 ideas to help you catch up—fast
It’s that time of year again. When the very demure, very mindful marketers amongst us are sitting smug at their desks putting the finishing touches on their holiday campaigns — likely with a crisp sparkling water set on their perfectly organised desk. I can paint a...
Beyond rainbow
A practical guide to LGBTIQA+ inclusive marketing and advertising
Positive impact
Why you need to get your sustainability messaging right — right now
If you’re currently gearing up for a big 2025, there’s one new year’s resolution you can’t afford to skip: getting your sustainability messaging in shape. With mandatory climate reporting officially kicking off from 1 January, the pressure is on to ensure your...
Why Young Folks became a B Corp agency
At Young Folks, our purpose is simple: to use business as a force for good. We want to create the change the world needs by accelerating the growth of brands solving today’s problems for a better tomorrow. And, in turn, untrash the planet and create a brighter future...
The power and possibility of LGBTIQA+ representation
It’s 2024, and LGBTIQA+ people still rarely feel seen or accurately represented in Australian marketing and advertising. We know this because we asked. Together with Queer Town, a queer-led organisation delivering LGBTIQA+ inclusion training around Australia, we...
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Client stories
Berry Street is the family service organisation building safer futures for children and young people who have experienced family violence, abuse and neglect
When a group of courageous women established a home for abandoned mothers and babies in 1877, they couldn’t have imagined the legacy they were creating. Nearly 150 years later, Berry Street is one of Australia’s largest independent child and family service...
Mount Zero makes olive oil that tastes good — and does good, too
The decision to buy an abandoned olive grove back in the ‘90s was one backed by ‘all heart and very little research’ for Mount Zero’s Neil and Jane Seymour, according to their son and co-owner Richard. ‘My father Neil was made redundant from the public service he...
Ecoliv is the modular prefab home builder making sustainable houses with low impact
It’s the quintessential Australian dream — to own a home. But with many traditional builders facing difficulties, lengthy build times, and an increased need for housing with environmental considerations, buying your dream home isn’t as simple as it once was. And with...