Journal
Shaping the future of sustainable construction with integrated marketing for Thermotek Windows
The way we build today shapes the world we live in tomorrow. And we’re all about working with brands that are making real change to protect the planet for future generations. Buildings account for nearly 40% of global carbon emissions, and a huge part of that comes...
In the battle against the AI bots, tone of voice is your brand’s last defence (and greatest weapon)
I remember the day ChatGPT made its way into the zeitgeist, and my office. I was barraged with a flock of questions like ‘are you scared?’, ‘is this the end of copywriting?’, ‘do you think it’s coming for your job?’. Every day, it feels like another industry gets...
Chump change or a hefty sum, there’s a brand campaign to suit every budget
There are few philosophical debates that will start an all-out bun fight in the LinkedIn comments quite like the question of “brand versus performance” marketing. Some argue that immediate conversions are all that matter, while others champion the power of long-term...
This is what it takes to pull off a $100,000 rebrand
Rebrands usually start with a problem. Maybe your messaging feels stale. Maybe your audience has shifted, but your brand hasn’t kept up. Or maybe your team isn’t even sure how to describe what you do anymore. Whatever the reason, a rebrand is an opportunity to reset....
Getting your messaging right will set you free
Messaging. It’s one of those things that everyone knows is important, but few brands truly master. We have hundreds of meetings every year with marketing leaders, brand managers, and entrepreneurs, and no matter their size, sector, or level of experience, they often...
News
Studio news: November recap
We’ve officially entered the silliest of seasons, and the pace here at Young Folks has only picked up as the team finishes a bunch of projects before clocking off for a well-deserved holiday break. So, what did we get up to in November? We welcomed a flock of new...
Meet Surej: our values-driven designer
What would compel someone to walk away from a steady job? For our designer, Surej, it was a no-brainer. Driven by a strong sense of purpose, he knew he couldn’t thrive in a role that didn’t align with his values. Now, as designer at Young Folks, Surej channels that...
Studio news: October recap
It’s safe to say that October has been a month of big moves for the team at Young Folks. From taking on a fresh new challenge with a cheeky campaign to celebrating two SmartCompany award nominations, there’s been plenty to cheer about. We’ve also been rolling up our...
Insights
Shaping the future of sustainable construction with integrated marketing for Thermotek Windows
The way we build today shapes the world we live in tomorrow. And we’re all about working with brands that are making real change to protect the planet for future generations. Buildings account for nearly 40% of global carbon emissions, and a huge part of that comes...
In the battle against the AI bots, tone of voice is your brand’s last defence (and greatest weapon)
I remember the day ChatGPT made its way into the zeitgeist, and my office. I was barraged with a flock of questions like ‘are you scared?’, ‘is this the end of copywriting?’, ‘do you think it’s coming for your job?’. Every day, it feels like another industry gets...
Chump change or a hefty sum, there’s a brand campaign to suit every budget
There are few philosophical debates that will start an all-out bun fight in the LinkedIn comments quite like the question of “brand versus performance” marketing. Some argue that immediate conversions are all that matter, while others champion the power of long-term...
Beyond rainbow
A practical guide to LGBTIQA+ inclusive marketing and advertising
Positive impact
Why you need to get your sustainability messaging right — right now
If you’re currently gearing up for a big 2025, there’s one new year’s resolution you can’t afford to skip: getting your sustainability messaging in shape. With mandatory climate reporting officially kicking off from 1 January, the pressure is on to ensure your...
Why Young Folks became a B Corp agency
At Young Folks, our purpose is simple: to use business as a force for good. We want to create the change the world needs by accelerating the growth of brands solving today’s problems for a better tomorrow. And, in turn, untrash the planet and create a brighter future...
The power and possibility of LGBTIQA+ representation
It’s 2024, and LGBTIQA+ people still rarely feel seen or accurately represented in Australian marketing and advertising. We know this because we asked. Together with Queer Town, a queer-led organisation delivering LGBTIQA+ inclusion training around Australia, we...
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Client stories
Berry Street is the family service organisation building safer futures for people who have experienced family violence, abuse, and neglect
When a group of courageous women established a home for abandoned mothers and babies in 1877, they couldn’t have imagined the legacy they were creating. Nearly 150 years later, Berry Street is one of Australia’s largest independent child and family service...
Mount Zero makes olive oil that tastes good — and does good, too
The decision to buy an abandoned olive grove back in the ‘90s was one backed by ‘all heart and very little research’ for Mount Zero’s Neil and Jane Seymour, according to their son and co-owner Richard. ‘My father Neil was made redundant from the public service he...
Ecoliv is the modular prefab home builder making sustainable houses with low impact
It’s the quintessential Australian dream — to own a home. But with many traditional builders facing difficulties, lengthy build times, and an increased need for housing with environmental considerations, buying your dream home isn’t as simple as it once was. And with...