Journal
Meet the not-for-profit giving rescued farm animals a safe place to come home to
For the team behind ‘Til The Cows Come Home, the goal is simple but profound: to reframe how we think about farm animals. Not as commodities, but as companions. “We started with the mindset that all animals deserve a loving home,” says Rachele Clarke, CEO of the...
A better way to say it: the case for less violent language at work
If you work in the creative industries (or, to be honest, even if you don’t), you’ve probably heard or said these things: ‘That’s such a killer idea.’ ‘They really butchered the execution.’ ‘We’ve got to get it in before the deadline.’ ‘She’s really smashing it.’ ‘The...
Rainforest Rescue protects and restores ancient rainforests in the Daintree — for life
The best time to protect our rainforests was 25 years ago. The second best time is today — especially when it comes to the world’s oldest rainforest. This is the premise for Rainforest Rescue, an organisation that works to forever protect the ancient rainforests of...
You can’t optimise your way out of irrelevance
There’s an untapped opportunity sitting inside most marketing teams. It’s not another channel. It’s not another audience segment. It’s not more automation, optimisation, or A/B tests. It’s better creative. The kind of creative that earns attention, not just rents it....
What is scrollytelling — and how to use it grab (and keep) attention
Think back to the last time a piece of online content really stopped you in your tracks. Maybe it was a cleverly animated campaign page. Or an immersive video that pulled you in. Or some captivating words in a story that really resonated with you. Combine all of that,...
News
Meet Katie: our people-focused account director
Most career paths don’t follow a straight line — and our account director, Katie, knows that better than most. Her journey took an unexpected turn when she started freelancing after becoming a mum — and found the work she loves doing the most in the process. In this...
Studio news: November recap
We’ve officially entered the silliest of seasons, and the pace here at Young Folks has only picked up as the team finishes a bunch of projects before clocking off for a well-deserved holiday break. So, what did we get up to in November? We welcomed a flock of new...
Meet Surej: our values-driven designer
What would compel someone to walk away from a steady job? For our designer, Surej, it was a no-brainer. Driven by a strong sense of purpose, he knew he couldn’t thrive in a role that didn’t align with his values. Now, as designer at Young Folks, Surej channels that...
Insights
A better way to say it: the case for less violent language at work
If you work in the creative industries (or, to be honest, even if you don’t), you’ve probably heard or said these things: ‘That’s such a killer idea.’ ‘They really butchered the execution.’ ‘We’ve got to get it in before the deadline.’ ‘She’s really smashing it.’ ‘The...
You can’t optimise your way out of irrelevance
There’s an untapped opportunity sitting inside most marketing teams. It’s not another channel. It’s not another audience segment. It’s not more automation, optimisation, or A/B tests. It’s better creative. The kind of creative that earns attention, not just rents it....
What is scrollytelling — and how to use it grab (and keep) attention
Think back to the last time a piece of online content really stopped you in your tracks. Maybe it was a cleverly animated campaign page. Or an immersive video that pulled you in. Or some captivating words in a story that really resonated with you. Combine all of that,...
Beyond rainbows
A practical guide to LGBTIQA+ inclusive marketing and advertising
Positive impact
A better bottom line: the business case for B Corps
The past year hasn’t been easy for businesses. Nearly 80% of Australian businesses struggled with cash flow in the past 12 months as consumer spending plummeted. And rising costs of living and economic uncertainty have left many businesses looking for ways to stay...
Why you need to get your sustainability messaging right — right now
If you’re currently gearing up for a big 2025, there’s one new year’s resolution you can’t afford to skip: getting your sustainability messaging in shape. With mandatory climate reporting officially kicking off from 1 January, the pressure is on to ensure your...
Why Young Folks became a B Corp agency
At Young Folks, our purpose is simple: to use business as a force for good. We want to create the change the world needs by accelerating the growth of brands solving today’s problems for a better tomorrow. And, in turn, untrash the planet and create a brighter future...
Straight talking your sustainability
The complete guide on getting your sustainability messaging right
Client stories
Meet the not-for-profit giving rescued farm animals a safe place to come home to
For the team behind ‘Til The Cows Come Home, the goal is simple but profound: to reframe how we think about farm animals. Not as commodities, but as companions. “We started with the mindset that all animals deserve a loving home,” says Rachele Clarke, CEO of the...
Rainforest Rescue protects and restores ancient rainforests in the Daintree — for life
The best time to protect our rainforests was 25 years ago. The second best time is today — especially when it comes to the world’s oldest rainforest. This is the premise for Rainforest Rescue, an organisation that works to forever protect the ancient rainforests of...
Amplifying Nusantara’s storytelling, sustainability, and seriously good design
Not all furniture is created equal. There’s plenty of high-end furniture that looks good, but far less that does good, too. That’s why we’re stoked to welcome Nusantara Lifestyle as a client — a boutique, Bali-based furniture brand creating timeless pieces from...