Journal
You can’t optimise your way out of irrelevance
There’s an untapped opportunity sitting inside most marketing teams. It’s not another channel. It’s not another audience segment. It’s not more automation, optimisation, or A/B tests. It’s better creative. The kind of creative that earns attention, not just rents it....
What is scrollytelling — and how to use it grab (and keep) attention
Think back to the last time a piece of online content really stopped you in your tracks. Maybe it was a cleverly animated campaign page. Or an immersive video that pulled you in. Or some captivating words in a story that really resonated with you. Combine all of that,...
Does branding still have a purpose on social media?
Before branding became a word thrown around in boardrooms, it meant a literal brand scorched into livestock to signal ownership. Barbaric, yes. It played a purely functional role and wasn’t exactly emotive — but its purpose mirrors what branding in marketing still...
Why Inclusive Sans 2.0 is the typeface the world needs
Typefaces form the backbone of an inclusive brand experience. They can welcome, or they can exclude. They can slow people down, or help them feel seen. That’s the philosophy behind Inclusive Sans 2.0, designer Olivia King’s latest release: an open-source sans serif...
Amplifying Nusantara’s storytelling, sustainability, and seriously good design
Not all furniture is created equal. There’s plenty of high-end furniture that looks good, but far less that does good, too. That’s why we’re stoked to welcome Nusantara Lifestyle as a client — a boutique, Bali-based furniture brand creating timeless pieces from...
News
Meet Katie: our people-focused account director
Most career paths don’t follow a straight line — and our account director, Katie, knows that better than most. Her journey took an unexpected turn when she started freelancing after becoming a mum — and found the work she loves doing the most in the process. In this...
Studio news: November recap
We’ve officially entered the silliest of seasons, and the pace here at Young Folks has only picked up as the team finishes a bunch of projects before clocking off for a well-deserved holiday break. So, what did we get up to in November? We welcomed a flock of new...
Meet Surej: our values-driven designer
What would compel someone to walk away from a steady job? For our designer, Surej, it was a no-brainer. Driven by a strong sense of purpose, he knew he couldn’t thrive in a role that didn’t align with his values. Now, as designer at Young Folks, Surej channels that...
Insights
You can’t optimise your way out of irrelevance
There’s an untapped opportunity sitting inside most marketing teams. It’s not another channel. It’s not another audience segment. It’s not more automation, optimisation, or A/B tests. It’s better creative. The kind of creative that earns attention, not just rents it....
What is scrollytelling — and how to use it grab (and keep) attention
Think back to the last time a piece of online content really stopped you in your tracks. Maybe it was a cleverly animated campaign page. Or an immersive video that pulled you in. Or some captivating words in a story that really resonated with you. Combine all of that,...
Does branding still have a purpose on social media?
Before branding became a word thrown around in boardrooms, it meant a literal brand scorched into livestock to signal ownership. Barbaric, yes. It played a purely functional role and wasn’t exactly emotive — but its purpose mirrors what branding in marketing still...
Beyond rainbows
A practical guide to LGBTIQA+ inclusive marketing and advertising
Positive impact
A better bottom line: the business case for B Corps
The past year hasn’t been easy for businesses. Nearly 80% of Australian businesses struggled with cash flow in the past 12 months as consumer spending plummeted. And rising costs of living and economic uncertainty have left many businesses looking for ways to stay...
Why you need to get your sustainability messaging right — right now
If you’re currently gearing up for a big 2025, there’s one new year’s resolution you can’t afford to skip: getting your sustainability messaging in shape. With mandatory climate reporting officially kicking off from 1 January, the pressure is on to ensure your...
Why Young Folks became a B Corp agency
At Young Folks, our purpose is simple: to use business as a force for good. We want to create the change the world needs by accelerating the growth of brands solving today’s problems for a better tomorrow. And, in turn, untrash the planet and create a brighter future...
Straight talking your sustainability
The complete guide on getting your sustainability messaging right
Client stories
Amplifying Nusantara’s storytelling, sustainability, and seriously good design
Not all furniture is created equal. There’s plenty of high-end furniture that looks good, but far less that does good, too. That’s why we’re stoked to welcome Nusantara Lifestyle as a client — a boutique, Bali-based furniture brand creating timeless pieces from...
Berry Street is building safer futures for people who have experienced family violence and neglect
When a group of courageous women established a home for abandoned mothers and babies in 1877, they couldn’t have imagined the legacy they were creating. Nearly 150 years later, Berry Street is one of Australia’s largest independent child and family service...
Shaping the future of sustainable construction with integrated marketing for Thermotek Windows
The way we build today shapes the world we live in tomorrow. And we’re all about working with brands that are making real change to protect the planet for future generations. Buildings account for nearly 40% of global carbon emissions, and a huge part of that comes...