Young Folks

Photo of Young Folks marketing coordinator Ella laughing.

Meet Ella: our TikTok-obsessed marketing coordinator who entered the industry without a degree

Once upon a time, entering the marketing industry without a university degree might have seemed impossible. However, our marketing coordinator, Ella Boakes, is here to prove that a degree isn’t the only pathway to a marketing career anymore. So, how did she break into the industry, and what tips does she have for others hoping to do the same?

Ella shares her approach to creativity, data analytics, stellar content, and more. With her contagious enthusiasm and wealth of insights, she spills the beans on everything from her go-to sources for inspiration to advice for aspiring creatives.

What are your go-to sources for creative inspiration?

Let me be real with you, my creativity isn’t always on. It comes in waves and sometimes dries up. I dabble in many areas when I need to get my creativity flowing. A few of my go-tos are talking with a team member (because a problem shared is a problem halved), or scrolling my For You page on TikTok, checking out Pinterest, and listening to inspiring podcasts. I also love crawling on LinkedIn (especially late at night) because there are so many creative people in the industry who willingly share their knowledge, and a lot of the time, it sparks an idea I can apply to my work.

What role do you see data analytics playing in shaping your marketing strategies?

Have you ever attempted a complicated dish without a recipe? More often than not, it ends up a messy disaster that leaves you with nothing to show for your efforts. Similarly, in marketing strategies, you can’t rely on guesswork alone. You need that tried-and-true recipe backing you up (AKA your data). By harnessing the power of data, you can gain invaluable insights into consumer behaviours, preferences, and trends. These insights allow you to tailor your marketing efforts with precision, ensuring you reach the right audience at the right time with the right message. Data analytics also enable you to measure the effectiveness of your campaigns in real time, allowing for quick adjustments and improvements. So if you’re not making data your BFF, it’s time to work on that connection!

How important is the role of content in marketing campaigns?

I’m the biggest believer that content is the holy grail of marketing campaigns. Without it, you’re just shouting into the void and hoping someone hears you. You need stellar content to grab attention, engage your audience, and make them care about what you have to say. These days, every brand is fighting for their moment in the spotlight. If your content isn’t engaging, people will scroll on to the next thing. With great content, you can cut through the noise. So, yeah, content is pretty damn important in marketing.

If you could describe your approach to an organic social media strategy in just three words, what would it be?

Authentic, community-focused, and purposeful.

What’s one piece of advice you’d give to someone just starting in the creative industry?

Never stop learning. Stay hungry for knowledge. That doesn’t have to mean attending university for three years and racking up a decent HECS debt. It can be diving into new books, scrolling LinkedIn, attending workshops, or joining online courses and webinars. What’s going to make you stand out from the next aspiring marketer? A growth mindset. This will be your point of difference, and your prospective employers will notice. The more you invest in your own knowledge and professional development, the bigger the return your potential employer will see.

If you weren’t working in this field, what do you think you’d be doing instead?

It’s tough to say, but if I weren’t working in marketing, I’d likely find myself drawn to a career in naturopathy. I’m passionate about taking a holistic approach to health problems, delving deep into the root causes rather than just addressing surface-level symptoms. Dealing with my own chronic illness, I’ve come to appreciate the value of naturopaths who offer comprehensive care that aligns with my beliefs and values. They prioritise long-term solutions over quick fixes, which I appreciate.

If you could give one piece of advice to your younger self when starting your career, what would it be?

Don’t let comparison or imposter syndrome dim your light. It’s easy to look around and feel like you’re not as qualified as your peers who have the degrees and credentials. But here’s a reality check: your passion and dedication are just as valuable, if not more so. Instead of constantly comparing yourself to others, focus on expanding your skills and leveraging your unique perspective. Embrace the fact that your journey might look different from others, but that’s what makes it special. Trust in your abilities, believe in your vision, and never underestimate the power of your passion to propel you forward.

Want to connect with Ella? Find her on LinkedIn.

Our Melbourne and Mornington Peninsula studios are open 9am – 5pm Monday to Friday. If you’re a brand in the business of doing good, we’d love to hear from you.

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0492 883 664

Studio 3
13-15 Thompson St
VIC 3199

10-20 Gwynne St
VIC 3121