Creating an SEO content strategy designed to connect with a wider audience.

Ethical Clothing Australia is an accreditation body that protects and upholds the rights of Australian garment workers through its work collaborative work with local textile, clothing and footwear businesses. Ethical Clothing Australia’s accreditation program maps a business’s Australian supply chain from design to dispatch, including initial design, pattern making, cut, make, trim and all value-adding services.

We teamed up with Ethical Clothing Australia to develop an SEO content strategy designed to reach new, but highly relevant audiences. Our strategy leveraged keyword research that spanned both core terms and long-tail search terms to provide a robust and expansive multi-level content strategy that can be rolled out over years to come.