Ethical, non-toxic and organic. What responsible marketing dreams are made of.

Hailing from the Mornington Peninsula and founded by Melanie Lechte, Organic Crew is an apparel brand that offers elevated loungewear ethically made from organic cotton. Producing the majority of its range in Melbourne, Organic Crew is accredited by Ethical Clothing Australia and can trace the journey of its cotton from seed to store.

Seeking to reach a broader base of customers beyond its already established fan base of conscious consumers, Organic Crew teamed up with us to build brand awareness and increase sales. We developed a multi-channel marketing approach that saw search and social work together across paid and organic to increase traffic and drive revenue. With Organic Crew having such strong ethics and the credentials to back up its claims, it was a dream come true to take this purpose-led brand to the masses.