Reaching new audiences with campaign strategy and SEO.
Established in 1999, Rainforest Rescue is a not-for-profit organisation that protects and restores rainforests. A large part of this important work is achieved through the Rainforest Rescue buy-back program through which more than 150 hectares of Australian rainforest – mostly zoned for development – has been purchased for preservation.
Raising awareness of the urgent need to protect rainforests is crucial. After all, these fragile ecosystems play a critical role in fighting climate change with 30 percent of the world’s CO2 emissions stored in our rainforests. We partnered with Rainforest Rescue to support the organisation in its collaborative campaign with BioPak. Aptly named Voices For The Rainforest, the campaign saw 18 global influencers lend their creative designs and heartfelt messages to be published on compostable BioPak Art Series cups. In addition to the campaign strategy, we worked on leverage keyword research to expand the SEO opportunity for Rainforest Rescue.
May 12, 2021