Scaling from startup to must-have (conscious) style icon.

Established by Cathryn Wills in 2017, Sans Beast is a Melbourne-based vegan bag and accessories brand. Proudly PETA approved, Sans Beast was founded on the belief that ‘there is a need for more choice in the quality fashion space – an alternative to products derived from animals, designed with credibility and manufactured with quality’.

We partnered with Sans Beast in 2019 to develop a multi-channel marketing strategy designed to build brand awareness within the Australian market. Through our partnership, we’ve implemented digital advertising and content marketing activity across Facebook and Instagram Ads, Google Search and Shopping Ads, SEO, and Pinterest Ads.