That’s a wrap, 2022!
Emerging from two years of lockdown, my approach to 2022 included a healthy dose of both trepidation and optimism. What would the year hold? Would entrepreneurs and marketing profe
2023 marketing trends
There have been a whole lot of changes and developments in the world of marketing this year – from Apple doubling down on privacy to increased outputs from artificial intelligenc
Marketing during a recession: 7 tips to survive and even grow
Recessions are a temporary economic downturn that will pass. Like all economic conditions, they need to be planned for and carefully managed as part of business operations.
5 takeaways from Purpose Conference 2022
In October, I hightailed it to Sydney with a bunch of business buds (looking at you Joel, Sam, Jason and Cam) to attend Purpose Conference. Something magical happens when you step
Managing marketing and communications during Coronavirus
The start of the new decade has been a wild ride so far and if there is one way to describe 2020 it’s “business unusual”. We’re in the midst of an unprecedented health cris
Thoughtful marketing is crucial during catastrophic events
As marketers, we work on campaigns months in advance and implement in the blink of an eye. We’re fast-paced, hungry for results, and constantly strategising the next big thing. O
SEO and bad publicity: How search engine results are crucial for reputation
All publicity is good publicity, right? That is, until it isn’t. And thanks to search engine algorithms, that bad publicity you’d rather forget about can hang around in sea