Custom marketing plan

A custom 12-month content marketing plan and digital advertising strategy with detailed three-month marketing calendar and implementation checklists.

Are you doing your own marketing and wondering if its actually working? Or, feeling like it’s a whole lot of effort without a strategy in place? If so, you might benefit from our custom marketing plan—a unique offering that sees us develop the overarching strategy for a year, then break down the detail of the next three months so you know exactly what marketing activity to publish and when.

Spend your money effectively and reach your ideal conscious consumers.

Without a strategy, you run the risk of investing your budget on ineffective marketing. Before you launch any marketing campaigns, it’s important that you have a well-considered digital strategy and clear objectives. This means making sure you target the right audience on the relevant channels (where they hang out on the Internet), and provide them with thoughtful and high-quality content. And, a strategy ensures you’re clear on the business objectives and financial targets you want to meet. 

1. Initial meeting and discussion

We meet with you to discuss your business objectives, your budget, and target audience. This allows us to get a clear idea of what you’re seeking to gain from engaging in digital marketing, and how we can best formulate an effective strategy to achieve your goals.

2. Audience research 

Here, we research your target audience. This means figuring out where they spend the most time online, and subsequently where we should be implementing your marketing campaigns. Then, we determine their pain points and needs to create relevant marketing messages.

3. Strategy development

We’ll create a cohesive and clear strategy for your marketing campaigns, planning where your marketing will be implemented, what your marketing will be, and who you will be targeting—all based on the objectives and financial targets previously agreed upon.

4. Marketing plan

We’ll put together a schedule for your strategy so that you can go forth and implement the marketing campaigns in a timely and effective manner.

What you’ll get

  • Deep dive into your brand purpose and values
  • Industry and competitor analysis
  • Comprehensive audience research
  • 12-month marketing strategy
  • Goals and advertising budgets
  • Detailed 3-month marketing activity plan
  • Guidelines and instructions
  • Marketing checklists
  • Marketing templates
  • One-hour strategy briefing
  • One week of email support

Kick start your marketing

Ready to take control of your marketing with a custom 12-month marketing strategy and comprehensive 3-month marketing activity plan and checklist that empowers you to manage your own marketing?

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