Want a Facebook Ads campaign that converts?
If you were to hazard a guess at how many active Facebook accounts were out there, what would you say? Would it surprise you that there are 2.85 billion Facebook accounts that are active every month? Narrow it down further and there are 1.88 billion accounts people use every single day.
Add to that 1 billion monthly Instagram users and you’ve got quite the pool – well, less pool and more ocean – of potential new clients. You’d have to be just a little bit naïve to think your business couldn’t benefit from a little glow-up thanks to Facebook Ads. Thankfully, we’re here to help you make the most of it.
Even with iOS14 shaking things up, data aggregation on social media platforms is becoming more sophisticated all the time, which allows you (and us) to focus your Facebook Ads with laser-like precision, using basic demographics like age and location, but also tapping into the real money makers like people’s personal interests and browsing behaviours.
Why fuss around with maybe customers when you can target the ones who matter most? Improve the quality of your leads, increase conversion rates and get your brand in front of engaged eyeballs. All with a strategically designed Facebook Ads campaign.
Trusted by leading brands
Our Facebook Ads specialists have developed and implemented results-driven campaigns for trusted ethical and sustainable companies. From audience research to competitive analysis, strategy development to creative production, our team designs campaigns to maximise performance marketing results.
Ready to foolproof your Facebook Ads?
How we make the most of your Facebook Ads budget
01 Discovering you
We get together to talk turkey about your business requirements because we need to know about your offering, how it’s unique and what opportunities you see to build brand awareness, traffic and loyalty prior to developing a Facebook and Instagram strategy.
02 Getting to the heart of it
The next step is all about us getting an insight into your ideal clients and checking out what your competitors are doing across Facebook and Instagram. Considering the size of the opportunity and nature of the competition allows us to tailor your strategy according to what’s already working, and make adjustments to give you the advantage.
03 Setting up a strategy
Facebook and Instagram advertising is all about targeting the right audience at the right stage of their journey to purchase. We’ll tailor a digital advertising strategy that brings together your commercial objectives and the customer journey to purchase – right message, right time, every time.
04 Launch and learn
No strategy is complete without reporting. We’ll measure the effectiveness of Facebook and Instagram advertising campaigns by reviewing ROA and ROI across each placement, the different pieces of creative and the audience. Armed with that data, we’ll make necessary adjustments to the strategy and implementation to continually improve performance.
05 Optimise and scale
Around a month after launching we’ve got some serious data in your Facebook Ads Manager account to dig through. We dive into the numbers and use these insights to shape optimisations designed to create new conversion-optimised creative and enhance performance.
Frequently asked questions (and all of the answers)
How do Facebook Ads work?
Facebook and Instagram collect data from users on the platforms – from types of content consumed to interests and behaviours, even websites engaged with (if the Facebook Pixel is in place). This data can then be used by advertisers as means to reach audiences and achieve marketing objectives.
How much do Facebook Ads cost?
Like any digital advertising campaign, Facebook Ads are charged on a cost-per-click (CPC) or cost-per-thousand-impressions (CPM) basis. When you choose to invest marketing budget in Facebook and Instagram Ads, the cost of running ads is made up of advertising spend (on the Facebook platform) and strategy, set-up, and campaign management – and, if needed, creative production. In order for a Facebook Ads campaign to be effective, and appropriately set your expectations, we recommend allowing for a minimum of $2,500 plus GST per month investment including management and advertising platform costs. We’ll provide a transparent quote, tailored to your needs, that shows exactly what you’re getting and how we’re going to do it. Not sure if you're ready to outsource Facebook Ads management? Read our blog with 17 questions to ask before hiring a Facebook Ads expert.
How much do I need to spend on Facebook advertising each month?
We recommend getting started with an ad spend of $1,000 per month for Facebook and Instagram Ads. This is so that our specialists have enough budget to rapidly test, learn and optimise and determine what works (so we can hit that sweet spot). We can work with smaller budgets but the speed in which we get results will be throttled. Facebook Ads budgets can be scaled up and down as necessary in relation to your advertising objectives – for example: if your ROAS (that's return on ad spend) is above expectations, we may recommend to increase ad spend to achieve even more sales.
Do you guarantee results?
Whatever your objective: conversions, leads, awareness, or traffic – there are no guarantees when it comes to results. And anyone who tells you there is, is not telling the whole truth. Facebook and Instagram Ads, like any marketing activity, is influenced by a myriad of factors. It would be irresponsible for us to guarantee you something that is heavily influenced by external factors – many of which are beyond the scope of work we provide and out of our control (ahem: global pandemics, Facebook changing their platform rules, Apple limiting tracking, and even your website not being properly optimised or it crashing). Our team will stay abreast of the latest practices and make optimisations and recommendations in order to achieve better results within your campaign. And if things aren't working, we'll tell you – because we'd rather see your marketing succeed overall than desperately cling onto a channel or activity that isn't working.
How do you ensure your reporting and results are transparent?
We’ll be transparent in our reporting, always. How? We'll provide you with real-time data and results through a Google Data Studio Dashboard tailored specifically for you – and available for you to look at at any hour of the day. We'll then send you a weekly performance update via email, covering off any important points. Then, monthly we'll deliver you your monthly report, that we'll then cover off in a 1-hour meeting.
During our check-ins, we'll take you through your reports which includes actions taken, results achieved, insights generated, and recommended actions. At the three month mark, we'll send a three-month review report and then jump on a call – the perfect time to see where we've been together, and where we're going next.
What are your Facebook Ads management agreement terms?
As a general rule, after completing a Facebook Ads strategy and campaign plan, it takes around 12 weeks to move through the launch and learn process into optimising and scaling your Facebook Ads. With this in mind, we ask for an initial four month commitment in order to give our Facebook Ads specialists time to work through our proven process and determine what works for your brand. We run our Facebook Ads management services on a retainer basis with a four month initial commitment on a 12 month agreement. For example, with a Facebook Ads service, typically, we’d spend the first month on the strategy for your service (where we build the plan). We’d then move into the management of your service for three months (where the strategy comes to life, we turn the ads on and we spend time testing and continuously optimising). After this four month commitment is up, we then ask you to give us 30 days’ notice if you wish to exit the agreement at any time before the 12 months is up.
Do I own my ads, campaigns and IP?
When you work with us we grant you the licence to use our IP – aka our secret sauce, our experience, our ideas and our strategies. This works in a similar way to music licences where the artist can licence the use of a track, but the user does not own it. Essentially we give you permission to use our thinking and strategies but not permission to on-sell them or allow another third-party to utilise them. As for physical outcomes such as Facebook Ads creative, including copywriting and creation of visual assets, these are yours to own upon receipt of payment.
Can I just boost a post?
Look. You can. But we don't recommend it. While boosting does allow you to reach a wider audience, it doesn't give you anywhere near the amount of precision targeting or control over performance that strategic Facebook Ads campaign configured via Facebook Ads manager does.
How long does it take to get results?
We recommend allowing around 12 weeks to reach optimum performance. As a guide, our first four weeks are what we like to call the 'launch and learn' phase where our team will be working through a whole bunch of data-informed marketing hypothesis. From there, we take our learnings and move into the optimise and scale phase in weeks 5-12 where we ideally hit the sweet spot where we can maintain or seriously start to scale performance with increased investment.
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