Want a Google Ads campaign that converts?
These are the fast facts: there are about 5.6 billion Google Searches every day. Of those, 95.3 percent of clicks go to the top four results. Let that sink in – no one is scrolling through pages of Google Search listings. Hardly anyone is even scrolling to the bottom of page one. Using a carefully considered strategy and experienced campaign management, we’ll use Google Ads to raise your online profile and drive highly motivated leads to your website.
And because Google Ads works on a pay-per-click model, your budget never goes to waste. You only pay for the attention you get from potential customers who are looking for exactly what you offer. If you want to skyrocket your ROI then Google Ads is one of the fastest ways to get there.
While it’s true you can organically improve your ranking on Google Search using SEO, some of us ain’t got time for that. As a growing business, you need to stake a claim on all your relevant keywords so potential customers can find you straight away. A strategic Google Ads campaign is a fast and cost-effective way to bring all the buyers to your yard (and by yard we mean website.)
Trusted by leading brands
Our Google Ads specialists have developed and implemented results-driven campaigns for trusted ethical and sustainable companies. Whether it's search ads, product shopping ads, or display, we'll find the right combination of digital advertising for prospecting and retargeting to deliver performance marketing results.
Time to meet your new Google Ads team?
How we make the most of your Google Ads budget
01 Finding out about you
We get together to talk about you: your business, your offering, what you need and the opportunities available to build brand awareness, increase traffic and drive conversions prior to developing and implementing the Google Ads campaign strategy. Because there’s no better time to start getting noticed than right now.
02 Going deep
We conduct comprehensive keyword research and analyse your competitors to understand how your brand sits in the search engine landscape. Considering the size of the opportunity and nature of the competition allows us to tailor a strategy to maximise your traffic acquisition, drive qualified leads and increase conversions at an efficient cost-per-click.
03 Developing a strategy
We establish a comprehensive Google Ads strategy tailored specifically to your brand and designed to deliver sustainable growth of web traffic that delivers results. Put simply, it’s a plan to attract more of your target audience so you can increase your sales or conversions.
04 Launch and learn
When we implement your Google Ads strategy it’s all about account structure, bid adjustment, search term analysis and ad copy optimisation. Of course, there’s also reporting because you need to see the difference and growth all this Google Ads activity has made.
05 Optimise and scale
Around a month after launching we’ve got some serious data to dig through. We dive into the numbers and use these insights to shape Google Ads account optimisations designed to improve performance and grow results.
Frequently asked questions (and all of the answers)
How much do Google Ads cost?
The total cost of your investment would be made up of strategy, management and campaign setup fees – and, if needed, creative production. We’ll provide a transparent quote, tailored to your needs, that shows exactly what you’re getting and how we’re going to do it.
In order to be effective, and to appropriately set your expectations, you will need to allow for a minimum of $1,500 plus GST per month investment not including ad spend.
How much should I budget for Google Ads per month?
We recommend getting started with an ad spend of $1,000 (per month, per channel). This is so that our specialists have enough budget to rapidly test, learn and optimise in order to quickly get to the sweet spot. We can work with smaller budgets but the speed in which we get results will be throttled. We can scale this up/down as necessary (usually we start to see what is happening with the ROAS), ie. we would let you know when we need to spend more, to make you more! Unsure how to go about outsourcing your Google Ad management? Read our blog How to Hire a Google Ads Expert that includes 11 questions you need to ask before hiring someone to manage your Google Ads.
What ROAS can you guarantee?
There are no guarantees with ROAS and anyone who tells you there is, is not telling the whole truth. It would be irresponsible for us to guarantee you something that is heavily influenced by external factors – many of which are beyond the scope of work we provide and out of our control (ahem: global pandemics, Facebook changing their platform rules and even your website not being properly optimised or it crashing). The team will stay abreast of the latest practices and optimisations in order to best position your business to attract better ROAS.
How do you ensure your reporting and results are transparent?
We’ll be transparent in our reporting, always. How? We'll provide you with real-time data and results through a Google Data Studio Dashboard tailored specifically for you – and available for you to look at at any hour of the day. We'll then send you a weekly performance update via email, covering off any important points. Then, monthly we'll deliver you your monthly report, which we'll then cover off in a 1-hour meeting.
During our check-ins, we'll take you through your reports which includes actions taken, results achieved, insights generated, and recommended actions. At the three month mark, we'll send a three-month review report and then jump on a call – the perfect time to see where we've been together, and where we're going next.
What are your Google Ads management agreement terms?
For one-off projects, the agreement lasts for the length of the agreed project. For all our retained services we ask for an initial four month commitment on a 12 month agreement. For example, with a Facebook Ads service, typically, we’d spend the first month on the strategy for your service (where we build the plan). We’d then move into the management of your service for three months (where the strategy comes to life, we turn the ads on and we spend time testing and continuously optimising). After this four month commitment is up, we then ask you to give us 30 days’ notice if you wish to exit the agreement at any time before the 12 months is up.
Do I own my ads, campaigns and IP?
When you work with us we grant you the licence to use our IP – aka our secret sauce, our experience, our ideas and our strategies. This works in a similar way to music licences where the artist can licence the use of a track, but the user does not own it. Essentially we give you permission to use our thinking and strategies but not permission to on-sell them or allow another third party to utilise them. As for physical outcomes such as writing content, ad creative, newsletter content, etc. these are yours to own upon receipt of payment.
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