Want a Pinterest Ads campaign that converts?
There are about 200 million small businesses on Facebook, each of them waving their digital arms frantically trying to get the attention of new clients. It can be hard to stand out in such a crowded field. So why not divert at least part of your marketing budget to the platform 80 percent of users describe as ‘an online oasis’?
Pinterest is a search engine and a social media platform that gives you the opportunity to optimise pins with keywords, hashtags and even schema to reach new audiences, drive traffic and conversions. Plus, there are a number of different algorithms at play for the ‘For You’ feed and the ‘Today’ news feed.
For ecommerce, it offers incredible functionality. Lens allows users to point their smartphone camera at a real-life item and browse similar Pins and products. Shopping functionality lets them tap a Pin and see what they can buy from the photo. For example, tap a dreamy bathroom and you could soon be buying the towels, vanity and tapware in the image.
And if you’re sitting there thinking, “Yeah, but isn’t Instagram the gold standard when it comes to visual social media platforms,” here’s a juicy little fact that might make you change your tune. The number of users engaging with shopping surfaces on Pinterest has grown by more than 200 per cent to March this year, with research showing people who visit Pinterest monthly spend twice as much as non-Pinners every month and have a 40 per cent larger basket size. Plus, Pinterest tends to have a lower average CPC than either Facebook or Instagram. All in all, you might say it’s a pin-pin situation.
Trusted by leading brands
Our Pinterest Ads specialists have developed and implemented results-driven campaigns for trusted ethical and sustainable companies. Whether it's dynamic product ads, video ads, or retargeting, we'll find the right combination of digital advertising for prospecting and retargeting to deliver performance marketing results.
Time to meet your new pin pals?
How we make the most of your Pinterest Ads budget
01 All about discovery
We get together to talk about you: your business, your offering, what you need and how you can begin to grow followers on your Pinterest account while we get busy coming up with a marketing strategy. It’s time people started noticing you.
02 The deep dive
We analyse your competitors to understand how your brand sits in the Pinterest landscape, and how you can build brand awareness while driving sales and increasing conversion. We also do research into the audience so we can tailor a strategy that will bring you new customers at different stages of your acquisition funnel.
03 Time to strategise
We establish a comprehensive Pinterest strategy tailored specifically to your brand and designed to deliver traffic to your website and convert them into leads and sales. Put simply, it’s a three-month plan to attract more of your target audience so you can bring home the bacon.
04 Launch and learn
We implement your Pinterest business strategy, including creating your ads, and track its progress, making adjustments to search terms, targeting, bids and copy to ensure they’re all performing at an optimum. Of course, there’s also reporting because transparency is everything – you need to see the difference and growth that comes from your Pinterest business account.
05 Optimise and scale
About a month after launching we’ve got some serious data in your Pinterest Ads Manager account to dig through. We dive into the numbers and use these insights to shape optimisations designed to create new conversion-optimised creative and enhance performance.