Want a Pinterest Ads campaign that converts?
There are about 200 million small businesses on Facebook, each of them waving their digital arms frantically trying to get the attention of new clients. It can be hard to stand out in such a crowded field. So why not divert at least part of your marketing budget to the platform 80 percent of users describe as ‘an online oasis’?
Pinterest is a search engine and a social media platform that gives you the opportunity to optimise pins with keywords, hashtags and even schema to reach new audiences, drive traffic and conversions. Plus, there are a number of different algorithms at play for the ‘For You’ feed and the ‘Today’ news feed.
For ecommerce, it offers incredible functionality. Lens allows users to point their smartphone camera at a real-life item and browse similar Pins and products. Shopping functionality lets them tap a Pin and see what they can buy from the photo. For example, tap a dreamy bathroom and you could soon be buying the towels, vanity and tapware in the image.
And if you’re sitting there thinking, “Yeah, but isn’t Instagram the gold standard when it comes to visual social media platforms,” here’s a juicy little fact that might make you change your tune. The number of users engaging with shopping surfaces on Pinterest has grown by more than 200 per cent to March this year, with research showing people who visit Pinterest monthly spend twice as much as non-Pinners every month and have a 40 per cent larger basket size. Plus, Pinterest tends to have a lower average CPC than either Facebook or Instagram. All in all, you might say it’s a pin-pin situation.
Trusted by leading brands
Our Pinterest Ads specialists have developed and implemented results-driven campaigns for trusted ethical and sustainable companies. Whether it's dynamic product ads, video ads, or retargeting, we'll find the right combination of digital advertising for prospecting and retargeting to deliver performance marketing results.
Time to meet your new pin pals?
How we make the most of your Pinterest Ads budget
01 All about discovery
We get together to talk about you: your business, your offering, what you need and how you can begin to grow followers on your Pinterest account while we get busy coming up with a marketing strategy. It’s time people started noticing you.
02 The deep dive
We analyse your competitors to understand how your brand sits in the Pinterest landscape, and how you can build brand awareness while driving sales and increasing conversion. We also do research into the audience so we can tailor a strategy that will bring you new customers at different stages of your acquisition funnel.
03 Time to strategise
We establish a comprehensive Pinterest strategy tailored specifically to your brand and designed to deliver traffic to your website and convert them into leads and sales. Put simply, it’s a three-month plan to attract more of your target audience so you can bring home the bacon.
04 Launch and learn
We implement your Pinterest business strategy, including creating your ads, and track its progress, making adjustments to search terms, targeting, bids and copy to ensure they’re all performing at an optimum. Of course, there’s also reporting because transparency is everything – you need to see the difference and growth that comes from your Pinterest business account.
05 Optimise and scale
About a month after launching we’ve got some serious data in your Pinterest Ads Manager account to dig through. We dive into the numbers and use these insights to shape optimisations designed to create new conversion-optimised creative and enhance performance.
Frequently asked questions (and all of the answers)
How much do Pinterest Ads cost?
The total cost of your investment would be made up of strategy, management and campaign setup fees – and, if needed, creative production. We’ll provide a transparent quote, tailored to your needs, that shows exactly what you’re getting and how we’re going to do it.
In order to be effective, and to appropriately set your expectations, you will need to allow for a minimum of $3000 plus GST per month investment including ad spend and management.
How much should I spend per month on Pinterest Ads?
We recommend getting started with an ad spend of $1,000 (per month, per channel). This is so that our specialists have enough budget to rapidly test, learn and optimise in order to quickly get to the sweet spot. We can work with smaller budgets but the speed at which we get results will be throttled. We can scale this up/down as necessary (usually we start to see what is happening with the ROAS), ie. we would let you know when we need to spend more, to make you more!
What ROAS can you guarantee?
There are no guarantees with ROAS and anyone who tells you there is, is not telling the whole truth. It would be irresponsible for us to guarantee you something that is heavily influenced by external factors – many of which are beyond the scope of work we provide and out of our control (ahem: global pandemics, Facebook changing their platform rules and even your website not being properly optimised or it crashing). The team will stay abreast of the latest practices and optimisations in order to best position your business to attract better ROAS.
How do you ensure your reporting and results are transparent?
We’ll be transparent in our reporting, always. How? We'll provide you with real-time data and results through a Google Data Studio Dashboard tailored specifically for you – and available for you to look at at any hour of the day. We'll then send you a weekly performance update via email, covering off any important points. Then, monthly we'll deliver you your monthly report, which we'll then cover off in a 1-hour meeting.
During our check-ins, we'll take you through your reports which includes actions taken, results achieved, insights generated, and recommended actions. At the three month mark, we'll send a three-month review report and then jump on a call – the perfect time to see where we've been together, and where we're going next.
What are your Pinterest Ads management agreement terms?
For one-off projects, the agreement lasts for the length of the agreed project. For all our retained services we ask for an initial four month commitment on a 12 month agreement. For example, with a Facebook Ads service, typically, we’d spend the first month on the strategy for your service (where we build the plan). We’d then move into the management of your service for three months (where the strategy comes to life, we turn the ads on and we spend time testing and continuously optimising). After this four month commitment is up, we then ask you to give us 30 days’ notice if you wish to exit the agreement at any time before the 12 months is up.
Do I own my ads, campaigns and IP?
When you work with us we grant you the licence to use our IP – aka our secret sauce, our experience, our ideas and our strategies. This works in a similar way to music licences where the artist can licence the use of a track, but the user does not own it. Essentially we give you permission to use our thinking and strategies but not permission to on-sell them or allow another third party to utilise them. As for physical outcomes such as writing content, ad creative, newsletter content, etc. these are yours to own upon receipt of payment.
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