Levelling up DTC marketing for Mount Zero Olives.
Mount Zero Olives is a family-owned olive grove situated on the northern edge of the Grampians National Park, about three hours west of Melbourne. Planted in the 1940s, the olive grove is one of oldest in Australia. Today, the team at Mount Zero Olives practices biodynamic farming techniques and has the international Demeter certification. The grove is self-sustaining in its farming practices – the trees are fed directly from the soil humus rather than chemical inputs and energy is sourced from off-grid wind and solar generators.
Favoured by upscale restaurants and independent retailers alike, Mount Zero Olives has a successful wholesale channel, but wanted to scale up its direct-to-consumer offering, too. We developed a holistic DTC marketing strategy for Mount Zero in 2020 and shifted into implementation mode in 2021 with performance marketing across Google Ads and Facebook Ads as well as content marketing by way of SEO copywriting.
July 16, 2021