Doing business the better way

Here’s how we make sure Young Folks is the very best it can be for our team, community, and future.

Responsibility isn’t an afterthought around here. We’re a certified B Corp, so it’s baked into every part of our business from the ground up. Sure, we’re not claiming to be perfect, but we’re on a journey of constant progress.

Because everyone makes an impact. But it’s up to us to decide whether our impact is world-benefitting (the good kind) or world-burdening (the bad kind). And if it isn’t already obvious, we’re all about the good kind.

Nature

We want our work to leave a minimal impact on our natural environment. We measure our greenhouse gas emissions via Workiva Carbon and offset any unavoidable emissions. While we’ve been carbon neutral since 2019, we also decided to become Climate Active certified to send a clear signal that we’re committed to continuous improvement on sustainability, innovation, and industry leadership.

We work from The Commons Cremorne, a B Corp certified coworking space powered by renewable energy. Our office is paperless, and we sort our waste by single-stream recycling and composting. We use carbon neutral website hosting, servers, and drives. We also opt for virtual meetings with our clients to minimise air travel, and if we need to fly, we’ll fly carbon neutral.

Community

We donate 5% of our time, skills, and a percentage of our revenue to give-back initiatives, including committing five percent of our time pro bono to supporting brand campaigns for social justice and environmental conservation causes. We donate one percent of revenue to 1 Percent for the Planet, to help verified charities protect the natural environment and support communities.

We run paid volunteer days for our team to help local organisations, and offer paid internships and traineeships for those getting started in the industry. We’re also members of ACON’s Welcome Here Project, and celebrate, support, and value diversity in all its forms. We support the Uluru Statement from the Heart to enshrine a First Nations Voice in the Constitution and to achieve justice, recognition, and respect for First Nations peoples. We see reconciliation as our fundamental responsibility. We acknowledge that sovereignty has never been ceded — it always was and always will be, Aboriginal land.

Wellbeing

We know when our team is looked after they’re better equipped to keep doing the good work for good brands. That’s why we’ve implemented policies to support their health and wellbeing, including quarterly wellbeing days, outdoor walking meetings whenever possible, and planning our workload capacity on six billable hours a day to promote recreation and balance.

We support flexible work, and offer a work from anywhere policy for six weeks a year to promote work-life balance. We also have two dedicated work from home focus days every week to set aside time for deep work.

Knowledge

Curiosity is important to us at Young Folks, and we’re always looking for ways to expand our knowledge. We invest in coaching, mentoring, and training to foster high performance within our team, and take a strengths-based approach to leadership, supported by monthly one-to-one meetings. 

We have a yearly $2k budget for each member to invest in their personal development and learning, as well as access to online resources for up-skilling.

We share this knowledge with the wider community via events, our podcast, journal articles, newsletters, and social media.

Partnering

As part of our duty to the environment and our community, we only partner with brands who, like us, put people and planet ahead of profit. All of our new clients are required to share how they’re accountable for their social and environmental responsibility by signing a responsibility agreement.

By doing so, we ensure our team’s skills are only used to amplify the impact of brands working in alignment with the United Nations’ Sustainable Development Goals (SDG).

We also vet our supply chain partners to minimise our carbon emissions, and only partner with suppliers with aligned values.

Our credentials

We’re not in the business of making empty claims or promises. We’ve put ourselves through the thorough approvals processes for a bunch of important credentials, giving our operations and initiatives the third-party tick of approval. All supported through our use of Workiva Carbon for all our impact measurement, management, and reporting.

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