Branding

Showing up, showing off, and making sure everyone that matters is looking at you.

You want people to fall in love with your brand, and you want to look good doing it. How do we make this happen? Through a deep understanding of your audience and category, the right amount of strategic know-how, and an insatiable curiosity, of course.

Then we build your brand strategy and identity to do the real work: helping purpose-driven challenger brands win customers from the biggest players in the category — not just look good next to them.

Branding strategy

What’s the plan? There is no plan. Not yet, anyway.

Right now, you’ve probably got a jumble of ideas and a half-finished mood board. We help untangle it, shaping your mission, vision, values, purpose, story, voice, positioning, and personality until it all clicks into place.

Pop the metaphoric champagne.

Perfect if you need:

• Brand architecture
• Brand purpose (mission, vision, values)
• Brand positioning
• Brand personality
• Brand platform

Brand identity

The world is burning and we’re still designing logos. Glorious. Okay, we do a little more than just logos.

We do full identities with easy-to-follow guidance on type, colour, layout, tone, messaging, and real world application baked in.

So when your marketing coordinator is juggling six campaigns and a panic brief from sales, they’ll still know what on-brand looks like.

Perfect if you need:

Visual identity

• Logo suite
• Colour palette
• Typography
• Pattern
• Iconography
• Art direction
• Design guidelines

Verbal identity

• Name
• Tagline
• Key messages
• Boiler plate
• Tone of voice
• Writing guidelines

Brand roll out

What people hoard, steal, stick on fridges, and screenshot to send in Slack.

It’s all the things that make your brand feel lived-in and legit, like social templates, presentation decks, packaging, and brochures. Always designed to look sharp.

Always built to be used (not tucked away in a folder named ‘V6_final_FINAL’).

Perfect if you need:

• Stationery
• Website
• Social media
• Marketing collateral
• Merch
• Packaging