Winter is well and truly here, and with it, there are some exciting changes happening at Young Folks.
Our team is growing, which means we’re preparing for another studio move in July. We’ve also partnered with new clients doing good things for the world, and we’re in the process of conducting important post-Pride research about the representation of LGBTIQA+ communities in Australian marketing and advertising.
Here’s a closer look at everything that happened at Young Folks in June.
We’re moving — but not far
We opened a studio location at The Commons Cremorne earlier this year, but with our recent appointment of a new senior account manager and search for a head of partnerships underway, we’ve quickly outgrown the space.
The team has loved working from the Commons (and not just because of the free cereal and epic rooftop views), so next month we’ll move into a much bigger space under the same roof. Until then, you’ll find us on Pinterest deep in interior design inspo (no such thing as too many plants, right?).
A workshop for Ethical Clothing Australia
Ethical Clothing Australia is an accreditation body ensuring local textile, clothing, and footwear (TCF) workers are being paid appropriately, work in safe conditions, and receive all their legal entitlements.
Taylah, Ami, and Sanam hightailed it to Fitzroy to visit their office, facilitating a two-hour workshop to guide a new content strategy and paid media strategy for the organisation. The workshop covered the ins and outs of their accreditation program and comprehensive audit process of local TCF businesses, helping protect the rights of local factory-based workers and outworkers. The team can’t wait to get stuck into rolling out the strategies.
Welcoming new pro bono client Mullum Seed
We’re excited to introduce our new pro bono client Mullum Seed (Mullum Sustainability Education and Enterprise Development Inc). Mullum Seed’s purpose is to protect and enhance our natural environment through activities like rainforest restoration, Indigenous cultural fire education, nature play based education programs for children, and community workshops.
As part of our work, we’re creating a new visual and verbal brand identity to help them communicate their positive impact and knowledge to the world. We can’t wait to share the results.
Our donations for 1% for the Planet
With the financial year coming to a close, we finalised our yearly donations. As members of 1% for the Planet, we donate one percent of our revenue to 1% for the Planet’s vetted partners every year.
This year we donated to:
– ‘Til The Cows Come Home, a local organisation rescuing unwanted farm animals and finding them new homes.
– Sustainable Table, a not-for-profit committed to the regeneration of food and farming in Australia.
– Climate 200, a community crowdfunding initiative that supports independent candidates for election who advocate for climate action.
A collaboration with Queer Town on LGBTIQA+ representation
Every Pride Month, we see brands rainbow washing and jumping on the Pride bandwagon without actually doing much to improve LGBTIQA+ representation and inclusion. This year, we’ve decided to do something about it.
We’ve partnered with Queer Town, a queer-led organisation delivering LGBTIQA+ inclusion training in Australian workplaces and schools across Australia, to run a survey and deliver a guide based on the results. This guide will aim to give brands, marketers, and agencies practical tools to ensure their marketing efforts are not only inclusive, but authentically represent and support LGBTIQA+ people and communities.
To launch the guide, we’ll be hosting an (in-person!) panel event at The Commons Cremorne with Queer Town and some trailblazing brands — tickets are free and places are limited, so grab yours quick.
