The client
Australian Children’s Television Foundation (ACTF) is a national non-profit children’s media production and policy hub on a mission to make Australian children’s lives better through screen content that reflects our culture and
The challenge
With a diverse range of offerings spanning multiple channels, ACTF grappled with the dynamic challenge of engaging disparate target audiences effectively. The task at hand was to audit current activity and create a cohesive communications strategy that resonated with each audience segment.
The solution
Our approach involved immersive workshops with internal stakeholders at ACTF. These sessions allowed us to gain valuable insights into the diverse target audiences and the brand positioning and key messages in the market. Subsequently, we conducted a comprehensive audit and developed a multichannel marketing strategy that embraced a spectrum of touch points. From email marketing to social media, our strategy aimed to engage the varied audience segments effectively. The result was a tailored approach that resonated with each demographic, fostering a deeper connection between ACTF and its audience.
Tailored strategies that hit the mark—connecting ACTF’s diverse audiences and boosting engagement across the board. That’s how we get radically better results!
