The client
Australian Children’s Television Foundation (ACTF) is a national non-profit children’s media production and policy hub. They’re on a mission to make Australian children’s lives better through screen content that reflects our culture and values. They support children’s media through funding, promotion, advocacy, and education programs.
The brief
With content published on multiple channels, ACTF grappled with the challenge of reaching different target audiences. We were tasked to audit current activity and create a cohesive communications strategy that resonated with each audience.
The solution
To get started, we ran immersive workshops with internal stakeholders at ACTF. Through these sessions we learned about the diverse target audiences, brand positioning, and key messages in the market. We then conducted a comprehensive audit and developed a multichannel marketing strategy, including email and social media strategies.
The outcome
The result was a tailored approach that resonated with each demographic, fostering a deeper connection between ACTF and its diverse audiences and boosting engagement across the board.
Our tailored communications strategy allowed ACTF to effectively engage with its diverse audience segments across different platforms.
