The client
BioPak is Australia’s leading sustainable foodservice packaging supplier. Known for its compostable packaging, BioPak has closed the loop on waste by launching its own compost service, Compost Connect. As a socially and environmentally responsible business, and a certified B Corporation, BioPak has a mission to preserve and protect the environment and to give back and support the communities in which it operates. Talk about a dream client.
The challenge
BioPak needed compelling copy that would engage a variety of target audiences, from café owners to hospitality suppliers and wholesalers. The challenge was twofold: to create content that effectively communicated complex sustainability messages in an easy-to-understand manner, and to do so without compromising transparency or falling into the trap of greenwashing. This required a delicate balance of clarity, honesty, and engagement across multiple platforms, including email marketing, SEO for landing pages, product descriptions, and their inaugural sustainability report.
The solution
Our approach involved a deep dive into BioPak’s brand values and target audiences. Through collaborative workshops with the BioPak team, we developed a clear understanding of their communication goals and the specific needs of their diverse audience segments. We crafted SEO copy for category and subcategory landing pages, ensuring that each piece was informative and engaging. Product page copy was fine-tuned for clarity and appeal, highlighting the unique benefits of BioPak’s offerings. The highlight was our work on BioPak’s inaugural sustainability report, where we translated complex data into accessible, impactful narratives. Additionally, our copy for blogs and articles successfully garnered media attention, with notable coverage of BioPak’s first zero waste flight in partnership with Qantas. The result was a suite of content that not only resonated with BioPak’s varied audiences but also reinforced their commitment to sustainability with transparency and authenticity.
Engaging copy that clearly communicates BioPak’s sustainability efforts—from SEO to their zero waste flight with Qantas. We make complex messages accessible and impactful.
