The client
In under two decades, BioPak has gone from a small Sydney-based startup to a globally recognised pioneer in sustainable and compostable food packaging. As a socially and environmentally responsible business, BioPak is on a mission to create a more circular packaging industry — and help protect the environment and support the communities in which it operates. The brand has also worked hard to close the loop on waste by launching their own compost service, Compost Connect. Talk about a dream client.
The brief
BioPak needed compelling copy that would engage different target audiences, from café owners to hospitality suppliers and wholesalers.
The challenge was twofold: to create content that communicated complex sustainability messages in an easy-to-understand manner, and do so without compromising transparency or falling into greenwashing traps. This required a delicate balance of clarity, honesty, and engagement across multiple platforms, including email marketing, SEO for landing pages, product descriptions, and BioPak’s inaugural sustainability report.
The solution
Our approach involved a deep dive into BioPak’s brand values and target audiences through collaborative workshops. We crafted SEO copy for category and subcategory landing pages, ensuring that each piece was informative and engaging. Product page copy was fine-tuned for clarity and appeal, highlighting the unique benefits of BioPak’s offerings.
We tied it all together with BioPak’s inaugural sustainability report, where we translated complex data into accessible and impactful narratives.
The result
We were stoked to see our copy for blogs and articles successfully garner media attention, with notable coverage of BioPak’s first zero waste flight in partnership with Qantas. The result was a suite of content that resonated with BioPak’s audiences, all while reinforcing their commitment to sustainability.
We helped translate BioPak’s sustainability messaging into accessible content and spread the word of their positive impact, including the story of their first zero waste flight with Qantas.
