Photo credit: Samee Lapham
The client
The Finders Keepers is a national creative market with a cult following and a long history of championing conscious consumption.
Since 2008, they’ve been the go-to destination for unique, handmade wares, where shoppers meet makers and connect over creativity.
Their mission is to empower Australian makers to thrive while building a future where shopping does the least harm to the planet.
The brief
When your once-distinct look starts feeling a little well-worn and shoppers are tightening their wallets, cutting through gets tricky. Even if you’re an icon.
The Finders Keepers came to us wanting to stand out again. They needed help clarifying their positioning, tightening their strategy, refreshing their brand identity, and making sure all roads led to better market crowds and more stallholder interest.
They also needed support navigating a tough economic climate. With cost of living rising and consumer behaviour shifting, we needed to make sure the brand stayed relevant, recognisable, and most importantly, relentlessly community-focused.
The strategy
We began where all good strategies start: a deep brand, content, and marketing audit. We looked at how their visual identity could be sharpened, what content was actually connecting, where competitors were gaining traction, and what gaps were holding them back.
From there, we hit ‘go’ on a full strategy reset, covering brand strategy, content strategy, and marketing strategy. The lot (with extra sauce).
We refreshed their brand voice and personality (equal parts Yumi Stynes, Zoe Foster Blake, and Costa Georgiadis), and restructured their content and marketing strategy to connect with both curious market-goers chasing affordable finds and seasoned shoppers after one-of-a-kind pieces to add to their shelves.
The creative
Working in close collaboration with their team, we refreshed the brand identity using a puzzle motif concept inspired by markets of the past to celebrate the three key pieces of the brand: the makers, the shoppers, and the movement of conscious consumerism that threads through everything the brand is about.
The final identity leant into warmth with nods to nostalgia. We introduced an expressive colour palette inspired by homely textures: foggy morning blue, melted candle yellow, herb garnish green, and fireside flicker orange.
To balance playfulness with clarity, we combined Parkinsans for confident headlines with Inclusive Sans for welcoming body copy. We built a design system with enough flexibility to stretch across every season, every stall, and every scroll.
Photo credit: Samee Lapham
The roll out
Once the brand identity was finalised, we rolled out the refreshed branding to a suite of seasonal artwork, making sure absolutely every piece of marketing collateral was consistent. And there was plenty of collateral.
As the new look sprung to life, we supported their team with paid marketing to lift awareness and drive sales of upcoming markets.
Our campaign mix spanned Meta and Google Display, retargeting warm leads and inviting new audiences in.
Campaign messaging positioned the market as a cultural, community-first destination. One that supports small business, builds connections, and helps thoughtful shoppers buy nice things all while they make less of an impact on the planet.
How good.
The results
And good (actually, great) it was.
We rolled out the new brand identity to over 100 touch points across digital and print — from giant hanging banners, posters and signage to stickers and social media ads.
Plus the marketing campaign surpassed 1 million impressions and 20,000 clicks with 63% of tickets sold in presale (a huge uplift from the 48% target).
Proof that when your brand looks this schmick, the results follow.
‘I’ve just run preliminary numbers, and we were a massive 63% presale for the weekend!!!! To say I am chuffed is an understatement, and I just wanted to say thanks for all the support from your team.’
Katie Smith, General Manager
We helped one of Australia’s most iconic creative communities find its fire again, landing a look, feel, and future they could feel proud of.
Photo credit: Samee Lapham
