The client
Social enterprise Code Like A Girl is on a mission to empower girls and women by providing them with the confidence, tools, knowledge, and support to thrive in the world of coding.
The challenge
In order to drive enrolments in their range of beginner-friendly coding courses, Code Like A Girl was seeking to build brand awareness, reach prospective students and showcase the comprehensive offering available within their coding programs.
The solution
We produced a series of engaging videos featuring key stakeholders from Code Like A Girl. The lineup included insights from CEO Ally Watson, frontend developer and tutor Lara Salameh, and real-life experiences shared by past students and interns.
Our team took charge of the entire video production process, from scripting to storyboarding, filming, and post-production. The resulting video series became a cornerstone of Code Like A Girl’s outreach strategy, strategically placed on the website, YouTube, social media platforms, and within digital advertising campaigns.
The video series became a powerful tool in bridging the awareness gap about Code Like A Girl’s beginner-friendly coding courses. Prospective students gained a firsthand understanding of the supportive learning environment and the success stories of those who had flourished within the Code Like A Girl community.
Stories from a range of perspectives were captured for the video series including past students, interns, course tutors and the company founder and CEO.
Our process began with a comprehensive storyboarding phase, where we mapped out the narrative and visual elements for each video in detail. Collaborating closely with the team at Code Like A Girl, we crafted scripts that highlighted the unique aspects of their coding courses and the impact of their programs. During filming, we captured interviews with key stakeholders like CEO Ally Watson and tutor Lara Salameh, alongside compelling B-roll footage that showcased the dynamic learning environment and personality of the team. Our creative team also captured high-quality images to complement the video content. In post-production, we edited the footage, incorporating sound engineering to enhance the auditory experience. We then resized the videos for optimal viewing across various social media platforms, ensuring consistency and engagement regardless of where the content was viewed.
The resulting video series was amplified across multiple digital channels to maximise reach and engagement. On social media platforms, the videos were shared to highlight course offerings, student testimonials, and behind-the-scenes insights, fostering a sense of community and trust. The videos were also embedded on key course landing pages on the Code Like A Girl website, serving as an engaging introduction for prospective students.
This multimedia approach not only increased the visibility of Code Like A Girl’s programs but also enhanced user engagement on the website to increase enrolment rates. The authenticity and relatability conveyed through the videos played a crucial role in building trust with potential students, showcasing the supportive and empowering environment that Code Like A Girl provides.
By including a variety of voices in the campaign, Code Like A Girl was able to communicate the breadth of its offering.
