The client
Commonfolk is an ethical and sustainable coffee roaster and hospitality group renowned for its commitment to quality and environmental responsibility. With a focus on both individual consumers and business clients, Commonfolk stands out in a competitive market.
The brief
Commonfolk aimed to refine their brand identity to better resonate with their diverse audience. They needed a comprehensive verbal identity that aligned with their visual branding and clearly communicated their values and personality. The goal was to create a cohesive and compelling brand presence that could be reflected across all touch points, including their new website.
The solution
In collaboration with visual brand identity experts Jack and Josh, we developed a verbal brand identity that complemented Commonfolk’s visual elements.
This involved crafting a detailed brand book that included copywriting examples, tone of voice guidelines, a world list, brand values, and brand personality traits.
We brought this verbal identity to life through precise copywriting for Commonfolk’s new website, ensuring a consistent and engaging brand message.
Our work harmoniously blended verbal and visual identities, creating a unified brand presence that effectively communicated Commonfolk’s core values and personality.
