The client
Ethical Clothing Australia (ECA) is an accreditation body committed to protecting the rights of Australian garment workers. Through collaboration with local textile, clothing, and footwear businesses, ECA ensures fair treatment across the entire supply chain, from design to dispatch.
The challenge
Ethical Clothing Australia aimed to connect with a broader, yet highly relevant, audience. Our task was to develop a comprehensive SEO content strategy to enhance their online presence and reach new stakeholders. This involved leveraging keyword research, competitor audits, site audits, content creation, and on-page and technical SEO optimisations.
The Solution
Our approach began with in-depth research and strategy development. We conducted extensive keyword research and competitor audits to identify high-impact core and long-tail search terms. This informed a robust multi-level content strategy designed for long-term implementation. We performed a thorough site audit to pinpoint technical and on-page SEO issues. Our team crafted targeted content to engage and inform ECA’s audience, focusing on key topics relevant to their mission. Technical and on-page SEO optimisations were implemented, enhancing site structure, page load speed, XML sitemaps, schema setup, and user behaviour analysis. Additionally, off-page SEO efforts included setting up Google Search Console, improving Google My Business profiles, and strategic link building.
Our tailored SEO strategy for Ethical Clothing Australia significantly broadened their online reach, connecting them with a wider audience and strengthening their mission to uphold garment workers’ rights.
