The client
Inkling is Sydney’s leading diversity and leadership consultancy, helping organisations unlock human potential and create more inclusive workplaces. Their focus on evidence-based strategies and transformative leadership programs has made them a trusted name in the industry.
The challenge
Inkling approached us with the goal of building trust and credibility in a highly competitive market, where evidence-based content is critical to success. They wanted a content marketing strategy that would position them as thought leaders and experts in their field. The challenge was to create insightful, evidence-based content that engaged their audience, improved SEO rankings and extended Inkling’s reach across key platforms, particularly LinkedIn.
The solution
We developed a content marketing strategy centred around long-form content that showcased Inkling’s expertise and deep knowledge of diversity and leadership. Using peer-reviewed research, both from Inkling and additional credible sources, we created thought leadership pieces aligned with key search terms that Inkling’s ideal customers were searching for. This not only established Inkling’s authority in the space but also enhanced their SEO performance. The long-form content served as the foundation for a broader content marketing strategy, with key insights being repurposed into bite-sized social media content on LinkedIn to amplify reach and engagement.
By building a content marketing strategy rooted in evidence-based thought leadership, we helped Inkling establish credibility, grow their audience, and secure high-profile clients.
