The client
Mount Zero Olives is a family-owned olive grove situated on the northern edge of the Grampians National Park, about three hours west of Melbourne. Planted in the 1940s, the olive grove is one of oldest in Australia. Today, the team at Mount Zero Olives practices biodynamic farming techniques and has the international Demeter certification. The grove is self-sustaining in its farming practices – the trees are fed directly from the soil humus rather than chemical inputs and energy is sourced from off-grid wind and solar generators.
The brief
Despite their success with upscale restaurants and independent retailers, Mount Zero Olives faced the challenge of scaling up their direct-to-consumer (DTC) offering in a highly competitive online market. They needed a comprehensive performance marketing strategy to boost online sales and expand their consumer reach, leveraging both paid advertising and organic search efforts.
The solution
We developed a 360-degree performance marketing strategy for Mount Zero, starting with an in-depth analysis of their existing online presence and market positioning. Our approach encompassed performance marketing campaigns across Google Ads (search and shopping) and Meta Ads, employing a full-funnel approach that included dynamic retargeting to maximise conversion rates.
In parallel, we implemented an SEO strategy, optimising their website content and structure, focusing on high-impact long tail keywords, and briefing the development team on improving site speed and user experience to enhance organic search rankings. We also produced engaging, SEO-friendly content to highlight the unique story and biodynamic practices of Mount Zero Olives, driving brand awareness and consumer trust.
Throughout the process, we continuously monitored and adjusted the campaigns based on performance data, ensuring optimal results and a steady increase in DTC sales.
We propelled Mount Zero Olives’ DTC sales through a robust performance marketing strategy, enhancing their online presence and connecting more consumers with their exceptional produce.
