The client
Established by Cathryn Wills in 2017, Sans Beast is a Melbourne-based vegan bag and accessories brand. Proudly PETA approved, Sans Beast was founded on the belief that quality fashion should offer an alternative to animal-derived products, designed with credibility and manufactured with quality.
The brief
As an emerging brand in the highly competitive fashion industry, Sans Beast needed to build brand awareness within the Australian market while adhering to its principles of rejecting fast fashion and treating animals with kindness. With only two curated collections each year, the challenge was to maintain sales and growth without the constant introduction of new products. Sans Beast partnered with us in 2019 to develop a multi-channel marketing strategy that would drive traffic, increase sales, and establish the brand as a must-have conscious style icon.
The solution
Our collaboration with Sans Beast began with the development of a comprehensive multi-channel performance marketing strategy. We implemented digital advertising activities across Meta Ads, Google Search and Shopping Ads, and Pinterest Ads.
This approach ensured consistent exposure for the brand, driving traffic and increasing sales despite the limited product drops. By amplifying Sans Beast’s creative and engaging content, we showcased curated collections and the brand’s commitment to mindful production, proving that sustainable fashion brands can thrive without constantly pushing new products.
Additionally, we executed SEO improvements to product and collection pages, including keyword research, competitor analysis, content writing, internal linking, backlink building, and technical fixes.
Our strategic performance marketing transformed Sans Beast from an emerging brand to a must-have conscious style icon, demonstrating that sustainable fashion can achieve significant market success.
