The client
Speak is an LGBTIQA+ advocating charity organisation dedicated to serving community, sparking conversation, and seeing change. Through peer-led and peer-reviewed programs, Speak educates carers, families, schools, and workplaces to better understand, affirm and support LGBTIQA+ people.
The brief
As an emerging charity with a bold vision for social inclusion, Speak sought to define and amplify its story to make a significant impact. They needed support in articulating their mission and values clearly, and in crafting a compelling narrative that could engage diverse audiences and advocate for LGBTIQA+ inclusion. The goal was to build a strong, resonant brand presence that would drive awareness, encourage support, and facilitate meaningful conversations around LGBTIQA+ inclusion and equality.
The solution
Our approach began with developing an overarching content strategy that laid the groundwork for Speak’s brand expression. We crafted a compelling brand narrative that included key messages, a succinct elevator pitch, engaging origin story, and key profiles to highlight Speak’s mission and values.
We then translated this strategy into practical guidelines for consistent brand messaging and communication. To ensure Speak could effectively engage its audience, we wrote and refined website copy for key pages, providing a clear and impactful online presence. Additionally, we designed content templates that streamlined the implementation process, empowering the Speak team to confidently produce and share engaging content across various digital and print channels.
By combining a robust brand narrative with practical tools and guidelines, we equipped Speak with a cohesive and compelling voice to connect with its audience and advance its mission.
We empowered Speak with a strong brand narrative and clear content strategy, giving them the tools to confidently tell their story and make an impact.
