The client
That Spirited Lot Distillers, based in Seaford, are an award-winning, family-owned distillery known for their high-quality craft spirits. Sustainability and community impact are at the core of their brand, allowing them to stand out in the competitive craft spirits market.
The brief
That Spirited Lot Distillers engaged us to redesign their product catalogue, which would be used for wholesale and trade. The goal was to create a versatile design suitable for both print and digital formats. In addition to showcasing tasting notes, ingredients, and flavour profiles, the catalogue needed to communicate the brand’s story, core values, and sustainability efforts, all while retaining the distinct character that makes the brand unique.
The solution
We delivered a complete overhaul of That Spirited Lot’s product catalogue, handling both design and copywriting. Visually, the publication design needed to showcase the bold brand personality as well as conveying key information and working seamlessly across print and digital. We spun product copy including tasting notes, ingredient breakdowns, and detailed backstories and highlighted the brand’s core values, sustainability committments and community impact. The result was sleek and engaging 15-page product catalogue that not only showcased each of That Spirited Lot’s products but also told the story behind the brand.
Our publication design and copywriting showcased That Spirited Lot’s award-winning product range while sharing the brand’s story and values through a visual execution that perfectly aligned with their proudly (and stubbornly) independent personality.
