The client
That Spirited Lot Distillers, based in Seaford, are award-winning, family-owned and operated makers of incredible craft spirits. Their passion for sustainability and commitment to giving back to the community are core to their identity. Known for their high-quality, sustainably produced spirits, they have carved a niche for themselves in the competitive world of craft distilleries.
The challenge
As a proudly and stubbornly independent craft spirits distillery operating in a highly saturated market, That Spirited Lot wanted to increase awareness and connect with a range of buyer personas with ads that stand out in a sea of sameness. The key challenge was to create an engaging, memorable campaign that would highlight their unique brand identity and foster a deeper connection with their audience.
The solution
We crafted a series of five stop-motion video ads that emphasize the importance of responsible consumption by celebrating life’s big and little moments and making memories. Our creative approach invited the audience to savour every moment and every sip by serving up a unique spin on classic cocktails. Each ad was designed to relate to a key moment for the target audience, such as transforming the ‘Gin Fizz’ into the ‘Kids Went To Bed On Time Fizz’.
Filming took place on-site at the distillery on an eclipse day, the brightest light ever, which posed unique challenges and required us to get clever about the shoot. We sourced props and elements to complement each drink in TSL’s quick-pour cocktails range and highlight the persona. The bright, natural lighting provided a beautiful backdrop but also demanded precise adjustments to ensure the stop-motion animations were flawless.
‘Savour the moment, savour every sip’—a tagline that rejects binge drinking, encouraging making and keeping memories, reflecting That Spirited Lot’s commitment to responsibility and community.
That Spirited Lot Distillers is not your typical drinks brand — they reject the notion of encouraging irresponsible drinking or targeting only young people.
To align with their ethos, we developed the tagline ‘savour the moment, savour every sip’ and shaped the campaign around the idea of coming together and creating lasting memories, regardless of age.
We designed personas for each quick-pour cocktail to resonate with distinct audience segments, weaving them into relatable, memorable moments. For example, one ad humorously rebranded the ‘Gin Fizz’ as the ‘Kids Went To Bed On Time Fizz,’ while another celebrated the joy and irony of finally buying a home with the ’30 Years Of Debt Martini.
These creative narratives ensured the campaign was engaging, inclusive, and reflective of life’s diverse, precious moments.
In a saturated market, video storytelling is a powerful tool to cut through the noise and stand out. Engaging and visually appealing, video content captivates audiences, making it easier to connect with a diverse range of people.
By showcasing That Spirited Lot’s unique brand story and values through creative video ads, we not only drew attention but also built a deeper emotional connection with viewers.
This approach ensured that the brand’s message of responsible consumption and community focus resonated across various demographics, making a lasting impact.
Each quick-pour cocktail ad was crafted with distinct personas tied to memorable moments, ensuring broad audience resonance across demographics and life stages.