The Finders Keepers Markets

The client

The Finders Keepers is a national creative market with a cult following and a long history of championing conscious consumption.

Since 2008, they’ve been the go-to destination for unique, handmade wares, where shoppers meet makers and connect over creativity.

Their mission is to empower Australian makers to thrive while building a future where shopping does the least harm to the planet.

The brief

When your once-distinct look starts feeling a little well-worn and shoppers are tightening their wallets, cutting through gets tricky. Even if you’re an icon.

The Finders Keepers came to us wanting to stand out again. They needed help clarifying their positioning, tightening their strategy, refreshing their brand identity, and making sure all roads led to better market crowds and more stallholder interest.

They also needed support navigating a tough economic climate. With cost of living rising and consumer behaviour shifting, we needed to make sure the brand stayed relevant, recognisable, and most importantly, relentlessly community-focused.

The results

And good (actually, great) it was.

We rolled out the new brand identity to over 100 touch points across digital and print — from giant hanging banners, posters and signage to stickers and social media ads.

Plus the marketing campaign surpassed 1 million impressions and 20,000 clicks with 63% of tickets sold in presale (a huge uplift from the 48% target).

Proof that when your brand looks this schmick, the results follow.