BlokHuis

The client

BlokHuis is a new Western Australian architecture practice founded by architect Jemma Vandongen and specialising in custom-designed projects using prefabrication principles.

With more than 15 years of architectural experience, including five years focused exclusively on prefabrication, Jemma had developed a deep understanding of how off-site construction can offer clients greater predictability, cost certainty and efficiency.

BlokHuis grew from her belief that prefab could play a much bigger role in delivering thoughtful, architect-designed buildings across Western Australia, especially for people who wanted all the benefits of modular construction with a home designed around how they actually live.

The brief

Prefab still carries plenty of baggage.

Especially in Western Australia, where for many people, the category is associated with mining dongas, standardised floorplans and buildings designed around what a factory can produce.

BlokHuis was created to shift that perception, serving pragmatic, design-aware clients who liked the predictability and efficiency of prefab but still wanted a home shaped around their lives, their site and really good architecture.

The business needed a visual identity to make that proposition feel clear, credible and compelling from day one.

The result

With the identity complete and the website live, BlokHuis launched with a brand that felt every bit as considered as the practice behind it.

The final system gave Jemma a clear, distinctive way to present the business across her website, presentation material, business cards and future touchpoints, while giving her enough flexibility to confidently apply the brand herself as the practice grows.

Most importantly, it gave BlokHuis a visual identity that supports the bigger ambition: helping architect-led prefab feel more familiar, credible and desirable to a new generation of Western Australian clients.

How good.