OffMode

The client

OffMode is a new community founded by Andrea Stefanelli and Sofia Bollini. Hailing from Milan, the pair have years of global experience building offline communities.

After seeing the appetite for more intentional, phone-free experiences overseas, they spotted an opportunity to bring that movement to Australia, starting in Sydney.

And the timing feels right. With 41% of Australians actively looking to digitally detox in 2026, OffMode is creating space for people to switch off and actually connect.

The brief

OffMode came to us with the foundations already sorted, including a clear business plan, brand strategy and verbal identity.

What they needed was a visual identity that could bring that thinking to life and connect with culturally tuned-in 25–35 year olds looking for healthier, more meaningful ways to spend their time offline.

The brand also needed enough personality to feel like a movement people could belong to, while giving Andrea and Sofia a flexible design system they could roll out across events, cities and eventually a much bigger global community. 

In short, create something for success now that will work well into the future.

The results

With the identity locked in, we rolled the new brand across everything OffMode needed to launch — from flyers, posters and bookmarks to city lockups, digital assets and editable social media post layouts.

The final toolkit brought together the logo system, colour palette, typography, iconography, emblems and usage guidelines, giving Andrea and Sofia everything they needed to keep building the brand as the community grows.

Proof that switching off can still look pretty switched on.