Driving donations with social advertising for Oxfam Unwrapped.

Oxfam Australia believes all lives are equal and no-one should live in poverty. The organisation does incredible work on the ground together with communities and advocacy and fund raising work from afar.

We teamed up with Oxfam Australia to bring their 2019 Oxfam Unwrapped campaign to life across Facebook and Instagram advertising. With the campaign running in the three months leading up to Christmas, we took a tiered approach to first build awareness and drive engagement by sharing the incredible stories of Oxfam beneficiaries before shifting gears into conversion mode in the peak donations period.

Our whole team were so thrilled to partner with Oxfam and had such as sense of pride doing marketing work that resulted in so much good in the world.